KSWV (810 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a classic hits

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

featuring music from the 1960s, 70s and 80s. It is

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Santa Fe, New Mexico Santa Fe ( ; , literal translation, lit. "Holy Faith") is the capital city, capital of the U.S. state of New Mexico, and the county seat of Santa Fe County. With over 89,000 residents, Santa Fe is the List of municipalities in New Mexico, fourt ...

, and is owned by Celina Gonzales, through licensee GCBendito 4 LLC. Some hours it also plays

New Mexico music The New Mexico music genre () is a genre of music that originated in the US state of New Mexico. It derives from Pueblo music in the 13th century, and with the folk music of Hispanos during the 16th to 19th centuries in Santa Fe de Nuevo Méxic ...

. The studios and offices are co-located with the publication ''Santa Fe Today'' on Taos Street in Santa Fe. By day, KSWV is powered at 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, with a non-directional signal that extends into

Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...

. But

810 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 810 kHz: 810 AM is a United States clear-channel frequency. KSFO San Francisco and WGY (AM), WGY Schenectady share list of broadcast station classes#A ...

is a United States

clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...

frequency. To avoid interference, at night KSWV must greatly reduce power to 10 watts to protect the

skywave In radio communication, skywave or skip refers to the propagation of radio waves reflected or refracted back toward Earth from the ionosphere, an electrically charged layer of the upper atmosphere. Since it is not limited by the curvatur ...

signals of the Class A stations

KSFO KSFO (810 AM) is a commercial radio station licensed to San Francisco, California, featuring a conservative talk radio format. Owned by Cumulus Media, KSFO's studios are on Battery Street in the SoMa portion of San Francisco's Financial Di ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and WGY in

Schenectady Schenectady ( ) is a City (New York), city in Schenectady County, New York, United States, of which it is the county seat. As of the United States Census 2020, 2020 census, the city's population of 67,047 made it the state's ninth-most populo ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Buckman Road in Santa Fe. Programming is also heard on 250-watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...

K260CT at 99.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

in Santa Fe.

History

The station went on the air as KAFE in . It later became KMIK on July 22, 1987. In 1991, the KMIK was acquired by

George Abrán Gonzales George Abrán Gonzales (January 5, 1938 – March 24, 2015) was an American politician, musician, and broadcaster who served as the mayor of Santa Fe, New Mexico, from 1968 to 1972. Gonzales, who was 30 years old at the time of the 1968 mayoral el ...

, who has served as the mayor of Santa Fe from 1968 to 1972. Gonzalez changed the station's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KSWV (Que Suave) on November 11, 1991. He operated the station with his four sons. On February 17, 2016 a construction permit was granted by the FCC to move translator K294BS out of

Hereford, Texas Hereford ( ) is a city in and the county seat of Deaf Smith County, Texas, United States. It is 48 miles southwest of Amarillo, Texas, Amarillo. Its population was 14,972 at the 2020 United States Census, 2020 census. It is the only incorporated ...

to Santa Fe, New Mexico to rebroadcast KSWV at 99.9 MHz giving the station a 250 watt FM signal. La Voz Broadcasting had purchased the translator from

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

in January 2016. A license for the translator at the new frequency and community of license as K260CT was issued on September 30, 2016. Effective November 22, 2017, the licenses for KSWV and translator K260CT were transferred from La Voz Broadcasting to GCBendito 4 LLC; both entities are owned by Celina Gonzales. In early 2019 the station changed formats from Spanish variety to classic hits.

References

External links

FCC History Cards for KSWV
* *
Radio Locator Information for K260CT
Classic hits radio stations in the United States Hispanic and Latino American culture in Albuquerque, New Mexico Hispanic and Latino American culture in Santa Fe, New Mexico

SWV SWV (Sisters with Voices) is an American R&B vocal trio from New York City whose members are Cheryl "Coko" Gamble, Tamara "Taj" George, and Leanne "Lelee" Lyons. Formed in 1988 as a gospel group, SWV became one of the most successful R&B ...

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