KSWV (810 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

Classic Hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

format featuring music from the 1960s through the 1980s. Licensed to

Santa Fe, New Mexico Santa Fe ( ; , Spanish for 'Holy Faith'; tew, Oghá P'o'oge, Tewa for 'white shell water place'; tiw, Hulp'ó'ona, label= Northern Tiwa; nv, Yootó, Navajo for 'bead + water place') is the capital of the U.S. state of New Mexico. The name “S ...

, United States, the station serves the Albuquerque area. The station is currently owned by Celina Gonzales, through licensee GCBendito 4 LLC. Studios and transmitter are located in Santa Fe.

810 AM The following radio stations broadcast on AM frequency 810 kHz: 810 AM is a United States clear-channel frequency. KGO San Francisco and WGY Schenectady share Class A status on 810 AM. In Argentina * Federal in Buenos Aires * Mitre in ...

is a United States

clear-channel A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-co ...

frequency; KSWV must reduce power during nighttime hours in order to protect the

skywave In radio communication, skywave or skip refers to the propagation of radio waves reflected or refracted back toward Earth from the ionosphere, an electrically charged layer of the upper atmosphere. Since it is not limited by the curvature ...

signals of the Class A stations, which are KGO in

San Francisco, California San Francisco (; Spanish for "Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...

and WGY in

Schenectady, New York Schenectady () is a city in Schenectady County, New York, United States, of which it is the county seat. As of the 2020 census, the city's population of 67,047 made it the state's ninth-largest city by population. The city is in eastern New Yo ...

History

The station went on the air as

KAFE KAFE (104.1 FM, "KAFE 104.1", pronounced "Café") is a commercial FM radio station in Bellingham, Washington. It is run by the Cascade Radio Group with the broadcast license held by Saga Broadcasting, LLC. It airs an adult contemporary radio ...

in 1966; it later became KMIK on July 22, 1987. In 1991, the KMIK was acquired by

George Abrán Gonzales George Abrán Gonzales (January 5, 1938 – March 24, 2015) was an American politician, musician, and broadcaster who served as the mayor of Santa Fe, New Mexico, from 1968 to 1972. Gonzales, who was 30 years old at the time of the 1968 mayoral el ...

, who has served as the Mayor of Santa Fe from 1968 to 1972. Gonzalez changed the station's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

to KSWV (Que Suave) on November 11, 1991. He operated the station with his four sons. On February 17, 2016 a construction permit was granted by the FCC to move translator K294BS out of

Hereford, Texas Hereford ( ) is a city in and county seat of Deaf Smith County, Texas, United States. It is 48 miles southwest of Amarillo. Its population was 15,370 at the 2010 census. It is the only incorporated locality named "Hereford" in the country. Heref ...

to Santa Fe, New Mexico to rebroadcast KSWV at 99.9 MHz giving the station a 250 watt FM signal. La Voz Broadcasting had purchased the translator from

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, Tennessee, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's large ...

in January 2016. A license for the translator at the new frequency and community of license as K260CT was issued on September 30, 2016. Effective November 22, 2017, the licenses for KSWV and translator K260CT were transferred from La Voz Broadcasting to GCBendito 4 LLC; both entities are owned by Celina Gonzales. In early 2019 the station changed formats from Spanish variety to classic hits.

References

External links

FCC History Cards for KSWV
* *
Radio Locator Information for K260CT
Classic hits radio stations in the United States Hispanic and Latino American culture in Albuquerque, New Mexico Hispanic and Latino American culture in Santa Fe, New Mexico SWV {{NewMexico-radio-station-stub