KSRZ (104.5 FM, "Star 104.5") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...

. It airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, switching to

Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...

for much of November and December. The station is owned by

SummitMedia SummitMedia, LLC is an American radio broadcasting company based in Birmingham, Alabama. The company formed to purchase mid-market radio stations being divested by Cox Radio in 2013. On November 1, 2018, SummitMedia acquired 19 stations in ...

, and its studios are located on Mercy Road in Omaha's Aksarben Village. KSRZ is a Class C0 station with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum for most stations. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

is at the Omaha master antenna farm on North 72nd Street and Crown Point.

History

Country (1972–1979)

The station signed on the air in . Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KOOO-FM, the

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

to KOOO (1420 AM, now KXCB). The two stations broadcast a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format and were owned by Pier San of Nebraska, Inc. KOOO-FM's power was only 31,000 watts, a fraction of its current output.

Beautiful music (1979–1989)

In 1979, the station changed its call letters to KESY, and flipped to a largely

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

beautiful music format. It played quarter-hour sweeps of soft instrumental music, mostly

cover version In popular music, a cover version, cover song, remake, revival, or simply cover is a new performance or recording by a musician other than the original performer or composer of the song. Originally, it referred to a version of a song release ...

s of popular adult songs with Broadway and

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

show tune A show tune is a song originally written as part of the score of a work of musical theatre or musical film, especially if the piece in question has become a standard, more or less detached in most people's minds from the original context. Th ...

s. Throughout the early 1980s, KESY was used as the audio on a local Limelight Movie Channel when it signed off the air for the night.

Soft adult contemporary (1989–1998)

By the late 1980s, the audience for

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

music was aging, so KESY added more vocals to its

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

to entice younger listeners. In 1989, KESY evolved to

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

music, adopted the moniker "Y 104", and used live DJs.

Adult contemporary (1998–present)

On January 9, 1998, KESY moved to the 97.7 FM frequency. After a few days of simulcasting, 104.5 FM flipped to

modern adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

(which emphasizes on more modern rock hits targeting a female audience) as "Star 104.5", with new call letters KSRZ.Jim Minge, "Star 104 up, running," ''The Omaha World-Herald'', January 17, 1998. The format later evolved to a more broad-based

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

format. By 2008, KSRZ repositioned to a mainstream

format, with a heavy reliance on songs from the 1980s.

Journal Communications Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into br ...

and the

E. W. Scripps Company The E. W. Scripps Company, also known as Scripps, is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglom ...

announced on July 30, 2014 that the two companies would merge to create a new broadcast company under the E. W. Scripps Company name that owned the two companies' broadcast properties, including KSRZ. The transaction was completed in 2015. Scripps exited radio in 2018; the Omaha stations went to

in a four-market, $47 million deal completed on November 1, 2018.

References

External links

* {{Adult Contemporary Radio Stations in Nebraska SRZ Mainstream adult contemporary radio stations in the United States Radio stations established in 1972 1972 establishments in Nebraska