KSRV-FM (96.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Ontario, Oregon Ontario is the largest city in Malheur County, Oregon, United States. It lies along the Snake River at the Idaho border. The population was 11,366 at the 2010 census. The city is the largest community in the region of far eastern Oregon, also ...

, and broadcasting to the

Boise metropolitan area The Boise–Nampa, Idaho Metropolitan Statistical Area (MSA) (commonly known as the Boise Metropolitan Area or the Treasure Valley) is an area that encompasses Ada, Boise, Canyon, Gem, and Owyhee counties in southwestern Idaho, anchored by th ...

. KSRV-FM is owned by Iliad Media Group and airs an adult hits

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

known as "

Bob FM BOB FM is the on-air brand of a number of FM radio stations in the United States and formerly in Canada. The BOB FM format mostly concentrates on album rock, alternative rock and pop hits from the 1980s and 90s, especially those popular during ...

96.1." The

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are on East Franklin Road in

Nampa, Idaho Nampa () is the largest city in Canyon County, Idaho. Its population was 100,200 at the time of the 2020 Census. It is Idaho's third-most populous city. Nampa is about west of Boise along Interstate 84, and six miles (10 km) west of Meridian. ...

. KSRV-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 47,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is off Shafer Butte Road in Horseshoe Bend, Idaho, amid the

tower A tower is a tall structure, taller than it is wide, often by a significant factor. Towers are distinguished from masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting structures. Towers are specifi ...

s for other Boise-area FM and TV stations. The signal covers a large section of Western

Idaho Idaho ( ) is a state in the Pacific Northwest region of the Western United States. To the north, it shares a small portion of the Canada–United States border with the province of British Columbia. It borders the states of Montana and W ...

and a small section of

Eastern Oregon Eastern Oregon is the eastern part of the U.S. state of Oregon. It is not an officially recognized geographic entity; thus, the boundaries of the region vary according to context. It is sometimes understood to include only the eight easternmos ...

History

Top 40 (1977-1987)

On July 4, 1977, the station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

as KXBQ. It was owned by Ontario Broadcasting Company and aired a contemporary Top 40 format. In 1982, it was acquired by Capps Broadcasting, which also owned AM 1380 KSRV.

Adult contemporary (1987-200?)

In 1987, it switched its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

to KSRV-FM, airing an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format, while the AM station played

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

. At the time, KSRV-FM only broadcast at 27,000 watts from a 280 foot tower, so its signal did not reach the larger Boise market. It was later that the power was nearly doubled and the transmitter moved to a much taller tower near Boise, making its signal competitive with other FM stations in the Boise

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

, as a "move-in" station.

Country (200?-2007)

KSRV-FM aired a

format branded as "The Bull".

Adult hits (2007-present)

On March 30, 2007, the country format was dropped in favor of an adult hits format, branded as "Bob FM". Boise is one of the rare markets with competing adult hits stations. Along with KSRV, KJOT airs a similar format as "Jack FM."

KSRV-HD2

On October 7, 2021, KSRV-FM launched a sports format on its HD2 subchannel, branded as "Fox Sports Boise".Fox Sports Returns To Boise
Radioinsight - October 7, 2021

References

External links

KSRV-FM official website
* * * SRV-FM SRV-FM Adult hits radio stations in the United States Bob FM stations Ontario, Oregon Radio stations established in 1977 1977 establishments in Oregon {{Oregon-radio-station-stub