KSOF (98.9

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

"Soft Rock 98.9") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

FM radio FM broadcasting is a method of radio broadcasting that uses frequency modulation (FM) of the radio broadcast carrier wave. Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to transmit high fidelity, high-f ...

station

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Dinuba, California Dinuba is a city in Tulare County, California, United States. The population was 24,563 at the 2020 census, up from 21,453 at the 2010 census. It is part of the Visalia-Porterville metropolitan statistical area. The Alta District Museum is ...

, and serving the

Visalia Metropolitan Area Tulare County ( ) is a County (United States), county located in the U.S. state of California. As of the 2010 United States census, 2020 census, the population was 473,117. The county seat is Visalia, California, Visalia. The county is named fo ...

, owned by iHeartMedia, Inc. KSOF carries an

adult contemporary radio Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

format. Most of its programming is syndicated: "Valentine in the Morning" comes from co-owned

KBIG KBIG (104.3 FM, ''104.3 MYfm'') is a commercial radio station licensed to Los Angeles, California, and serving the Greater Los Angeles area. The station is owned by iHeartMedia and broadcasts a hot adult contemporary radio format focusing on ...

Los Angeles, afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

is from

John Tesh John Frank Tesh Jr. (born July 9, 1952) is an American musician and radio and television presenter. He wrote the '' NBA on NBC'' basketball theme " Roundball Rock", and hosts the ''Intelligence for Your Life'' radio show. In addition, since 20 ...

's "Intelligence for Your Life", and evenings feature the call-in and dedication show "

Delilah Delilah ( ; , meaning "delicate";Gesenius's ''Hebrew-Chaldee Lexicon'' ; ) is a woman mentioned in the sixteenth chapter of the Book of Judges in the Hebrew Bible. She is loved by Samson, a Nazirite who possesses great strength and serves as t ...

." KSOF's studios and offices are located on Shaw Avenue in North Fresno KSOF has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 19,000 watts. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

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is off Pierce Valley Drive atop Eshom Point, in Badger, California. KSOF broadcasts in the

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

hybrid format; the station's HD2 subchannel formerly played

1980s music : ''For music from a year in the 1980s, go to 80 , 81 , 82 , 83 , 84 , 85 , 86 , 87 , 88 , 89'' This article includes an overview of popular music in the 1980s. The 1980s saw the emergence of electronic dance music and indie ...

branded as "Lost 80s Hits", which can also be heard on

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...

History

On June 5, 1975, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as KLTA. It was the FM counterpart of

KRDU KRDU (1130 AM) is a commercial radio station licensed to Dinuba, California, and serving the Fresno- Visalia radio market. It airs a religious radio format and is owned by iHeartMedia, Inc. KRDU is regarded as America's first commercial Chri ...

(1130 AM). They were owned by the Dinuba Radio Company with studios on North Alta Avenue. On October 26, 1983, the station changed its

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KOJY, calling itself "K-Joy." On February 12, 1990, the station changed its call letters to KJOI. Then on October 17, 1997, it switched to the current KSOF. In the mid-1970s through the early 1990s, the station had an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

format. In late 1990, the station switched to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9". In the early 2000s, KSOF moved into a mainstream AC direction. In October 2008, former

Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...

radio personality Teri Ann Schlesser became the midday DJ, music director and public service director. Formerly with the Nelson & Terry Show on KRSK, Schlesser replaced Kristen Kelley who moved on to program another radio station. On the morning of October 27, 2011, morning hosts "Brady and Rose" (Mike Brady and Rose Ortega) were replaced by "Bronson and Christine" (Bob Bronson and Christine Nagy) from New York City sister station

WLTW WLTW (106.7 MHz) is an adult contemporary radio station licensed to New York, New York and serving the New York metropolitan area. WLTW is owned by iHeartMedia and broadcasts from studios located at 125 West 55th Street in Midtown Manhattan, ...

. In 2018, Schlesser moved into the morning

shift, the station's only live DJ. Schlesser was later replaced with ''Valentine in the Morning'' from

Los Angeles.InsideRadio.com "Sean Valentine Inks Mulit-Year Deal" March 22, 2023. Retrieved January 31, 2025.
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References

External links

* * ( Guide to reading History Cards) {{IHeartMedia 1975 establishments in California IHeartMedia radio stations Mainstream adult contemporary radio stations in the United States Radio stations established in 1975 SOF