KSKY (660 AM) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed to Balch Springs, Texas, and serving the Dallas/Fort Worth Metroplex. It is owned by the

Salem Media Group Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American Radio broadcasting, radio broadcaster, Internet content provider, and magazine and book publisher formerly based in Camarillo, California (moved mo ...

and broadcasts a

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

. KSKY broadcasts by day at 20,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. Because AM 660 is a clear channel frequency reserved for WFAN in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

, KSKY must reduce power at night to 700 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performan ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is on Huffines Boulevard at Stonewall Drive in

Lewisville, Texas Lewisville ( ) is a city in the U.S. state of Texas, predominantly within Denton County with a small part lying within Dallas County. As a suburban community within the Dallas–Fort Worth metroplex, the 2020 census tabulated a population of 1 ...

. Programming is also heard on three FM

broadcast relay station A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tra ...

s or translators: 92.9 KGPJ-LP in

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

, 95.5 KRQP-LP in Arlington and 99.9 K260BP in Fort Worth.

Programming

KSKY airs mostly

nationally syndicated Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States wher ...

conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enoug ...

hosts on its weekday schedule. One local program is heard in morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this cla ...

, hosted by Mark Davis. The rest of the line up includes Hugh Hewitt, Mike Gallagher,

Dennis Prager Dennis Mark Prager (; born August 2, 1948) is an American conservative radio talk show host and writer. He is the host of the nationally syndicated radio talk show ''The Dennis Prager Show''. In 2009, he co-founded PragerU, which creates five- ...

, Eric Metaxas,

Charlie Kirk Charles J. Kirk (born 1993) is an American conservative activist and radio talk show host. He founded Turning Point USA with Bill Montgomery in 2012, and has served as its executive director since. He is the CEO of Turning Point Action, Stude ...

Jay Sekulow Jay Alan Sekulow (; born June 10, 1956) is an American lawyer, radio, television talk show host and politically conservative media personality. He has been chief counsel of the American Center for Law & Justice (ACLJ) since 1991. As a member of P ...

, Sebastian Gorka and

This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In ...

. Weekends feature shows on money and health, some of which are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

. There are also repeats of weekday shows. Most hours begin with world and national news from co-owned Townhall Radio News.

History

On September 28, 1941, KSKY first

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

. It was owned by the Chilton Radio Corp. In 1963, Chilton sold KSKY. Prior to the sale, it flipped to a Christian format, which aired until 2004 when it made the switch to

. KSKY was sold to Salem in mid-2000. KSKY was also originally a daytime-only station until the recent format change and city of license change from Dallas to Balch Springs. KSKY applied for an FM frequency at 106.9 in 1948, then turned down a chance to buy the

98.7 The following radio stations broadcast on FM frequency 98.7 MHz: Argentina * Cristal in Olavarría, Buenos Aires * Cóndor in Villa de Merlo, San Luis * Del Mar in Comodoro Rivadavia, Chubut * Imperio in Río Cuarto, Córdoba * Estació ...

frequency in 1957, and was awarded 91.3 in the 1960s (but no proof that it ever signed on has ever been found, with 91.3 has become a part of the non-commercial band.) During the station's early days, notables such as

Jackie Gleason John Herbert Gleason (February 26, 1916June 24, 1987) was an American actor, comedian, writer, composer, and conductor known affectionately as "The Great One." Developing a style and characters from growing up in Brooklyn, New York, he was know ...

Skitch Henderson Lyle Russel "Skitch" Henderson (January 27, 1918 – November 1, 2005) was a pianist, conductor, and composer. His nickname "Skitch" came from his ability to "re-sketch" a song in a different key. Bing Crosby suggested that he should use the ...

Vincent Price Vincent Leonard Price Jr. (May 27, 1911 – October 25, 1993) was an American actor, art historian, art collector and gourmet cook. He appeared on stage, television, and radio, and in more than 100 films. Price has two stars on the Hollywood Wa ...

Jane Russell Ernestine Jane Geraldine Russell (June 21, 1921 – February 28, 2011) was an American actress, singer, and model. She was one of Hollywood's leading sex symbols in the 1940s and 1950s. She starred in more than 20 films. Russell moved from th ...

Jack Webb John Randolph Webb (April 2, 1920 – December 23, 1982) was an American actor, television producer, director, and screenwriter, who is most famous for his role as Sgt. Joe Friday in the ''Dragnet'' franchise, which he created. He was a ...

and

Charlton Heston Charlton Heston (born John Charles Carter; October 4, 1923April 5, 2008) was an American actor and political activist. As a Hollywood star, he appeared in almost 100 films over the course of 60 years. He played Moses in the epic film '' The Ten ...

visited the station in person and performed live on KSKY. Salem Media announced on May 29, 2012, that KSKY would be rebranded as ''The Answer'', with the return of radio personality Mark Davis (previously on WBAP). Salem Communications Corporation’s Director of Spoken Word Format Phil Boyce explained the reason for the rebranding: “This station will truly be an answer for so many things going on in the Metroplex and the world, with smart hosts who know how to help you understand all of those things, not to mention great news, traffic, weather, and information.”As Mark Davis makes leap to AM 660, KSKY says it now has ‘The Answer’
– ''

The Dallas Morning News ''The Dallas Morning News'' is a daily newspaper serving the Dallas–Fort Worth area of Texas, with an average print circulation of 65,369. It was founded on October 1, 1885 by Alfred Horatio Belo as a satellite publication of the ''The Galves ...

'' (released May 29, 2012). On January 1, 2014, KSKY began airing the

Sean Hannity Sean Patrick Hannity (born December 30, 1961) is an American talk show host, conservative political commentator, and author. He is the host of '' The Sean Hannity Show'', a nationally syndicated talk radio show, and has also hosted a commenta ...

show 2–5 pm CT, in a move also from crosstown WBAP.

References

External links

660 Am The Answer Homepage

DFW Radio/TV History

STA Information

STA Information

FCC History Cards for KSKY
{{News/Talk Radio Stations in Texas News and talk radio stations in the United States Conservative talk radio Radio stations established in 1941 1941 establishments in Texas SKY Salem Media Group properties