KSCR (1320 AM) was a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

airing a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

format. Licensed to

Eugene, Oregon Eugene ( ) is a city in the U.S. state of Oregon. It is located at the southern end of the Willamette Valley, near the confluence of the McKenzie and Willamette rivers, about east of the Oregon Coast. As of the 2020 United States Census ...

, United States, the station served the Eugene-Springfield area. The station, established in 1962, was owned by

Cumulus Media Cumulus Media, Inc. is an American broadcasting company and is the third largest owner and operator of AM and FM radio stations in the United States behind Audacy and iHeartMedia. As of June 2019, Cumulus lists ownership of 428 stations in 8 ...

. It had been granted a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building per ...

by the U.S. Federal Communications Commission (FCC) to change its transmitter site, and decrease day power to 600 watts and night power to 40 watts.

History

The station, launched in 1962 as KATR, was assigned

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

KZAM on August 20, 1985. On May 1, 1990, the station changed its call sign to KHNN, with an All-News format. On October 1, 1992, it changed to

KZZK KZZK (105.9 FM) is a regional rock radio station in the Quincy, Illinois Region owned by STARadio Corporation. As with most STARadio stations the studio is in Quincy, but the transmitter is in Missouri; the KZZK transmitter is located in New Lon ...

with the satellite-fed “Z-Rock” format. On September 29, 1995, it became “New Rock” Alternative

KNRQ KNRQ (103.7 FM) is a commercial radio station, licensed to Harrisburg, Oregon, and serving the Eugene–Springfield radio market. It is owned by Cumulus Media and airs an alternative rock radio format. Studios and offices are on Executive ...

along with 95.3 FM. In late 2000, 1320 KNRQ dropped its simulcast with 95.3 KNRQ-FM, and picked up the Sports format as “1320 The Score.” The call letters were changed on April 26, 2001 to KSCR. On April 1, 2010, KSCR changed its format from sports (as "The Score") to business news and talk, branded as "1320 Info Radio". On April 20, 2015, KSCR changed its format to regional Mexican, branded as "1320 Radio Unica", which featured Spanish news and talk programming. On December 13, 2017, KSCR began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...

, and also began simulcasting on FM translator K251BN (98.1 FM). On January 1, 2018, KSCR launched a soft adult contemporary format. On July 15, 2021, Cumulus surrendered the licenses of KSCR and K251BN.

Programming

After became business talk radio on 2010, the station featured three local business talk shows, including long-time Eugene talk radio personality Steve Tannen. His show, ''SportsTalk'', was followed by ''The Writer's Block'' with ''The Register-Guard'' sports columnist George Schroeder and KSCR's Justin Myers. Myers continues with his afternoon drive program, ''The Sports Idol''. KSCR aired

University of Oregon The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the institution is well known for its strong ties to the sports apparel and marketing firm Nike, Inc, and its co-founder, billion ...

women's basketball as a member of the

Oregon Sports Network Oregon Sports Properties is a division of Learfield which handles the sports broadcasting, accommodation, and billboard rights for the teams of the University of Oregon's athletic programs and its venues. Until 2012, it was known as the Oregon Spo ...

Previous logo

KSCR (AM) logo.jpg, logo as "The Score" KSCR 1320 Radio Unica logo.png, logo as "Radio Unica", 2015-2017 KSCR AM logo 2018.png, Logo as "Willamette Valley's Hits Radio"

References

External links

FCC History Cards for KSCR
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FCC application
SCR Radio stations established in 1962 1962 establishments in Oregon Cumulus Media radio stations Radio stations disestablished in 2021 2021 disestablishments in Oregon Defunct radio stations in the United States SCR {{Oregon-radio-station-stub