KBHT (1590 AM "Kicker 99.3") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

, paired with an FM relay translator, broadcasting a classic country

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

Licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Mexia, Texas Mexia ( or ) is a city in Limestone County, Texas, United States. The population was 6,893 at the 2020 census. The city's motto, based on the fact that outsiders tend to mispronounce the name as (), is "A great place to live, no matter how ...

, the station serves the

Waco metropolitan area The Waco metropolitan statistical area, as defined by the United States Census Bureau, is an area consisting of McLennan, Falls and Bosque counties in Central Texas, anchored by the city of Waco. As of the 1 April 2020 census (which includes a ...

. The station is currently owned by M&M Broadcasters, Ltd. Its studios are in Waco, and its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located in Mexia.

Translator

History

On May 23, 1956, the station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as KBUS. It was owned by Bi-Stone Broadcasting, and was a 500

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

, required to leave the air after sunset. On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

K267AI 101.3 FM in

Moody, Texas Moody is a city in McLennan County, Texas, United States. The population was 1,376 at the 2020 census. It is part of the Waco Metropolitan Statistical Area. Geography According to the United States Census Bureau, the city has a total area of ...

. On February 28, 2013, KLRK changed its format to

Regional Mexican music Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...

, branded as "La Caliente." On April 18, 2014, KLRK changed back to

dance hits Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. The chart came about as a result of the small but influential impact of electronic dance musi ...

, branded as "101.3 Party". On February 3, 2015, KLRK changed its format to

adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, sou ...

and rebranded as "Mix 101.3". On August 20, 2016, KLRK switched to a

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

-formatted

KBHT KRMX (104.9 FM broadcasting, FM) is a radio station broadcasting a Texas country format. Licensed to Bellmead, Texas, Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters. Its stu ...

104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

s, owned by the Groveton Family, and still broadcasting from Downtown Mexia. During the summer of 2018, KLRK began airing the national

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

feed and reimaged as "Fox Sports 1590." The station changed its call sign to KEKR on November 28, 2019. On January 19, 2020, KEKR changed its format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3". On July 2, 2023, KEKR began simulcasting its classic country format on

104.9 FM Bellmead/Waco and rebranded as "Kicker 104.9".Kicker Replaces Star in Waco
Radioinsight - July 2, 2023 On July 15, 2024, "Kicker 104.9" reverted to "Kicker 99.3", remaining on this station and its translator, while 104.9 broke away from the simulcast to assume the format of 92.9 KRMX, after that facility was sold to new ownership.

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References

External links

* * {{Country Radio Stations in Texas BHT Radio stations established in 1956 1956 establishments in Texas Classic country radio stations in the United States