KRIO (910 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a Spanish-language

Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

format. Licensed to

McAllen, Texas McAllen is a city in the U.S. state of Texas and the most populous city in Hidalgo County. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexican border. The city limits extend south to the Rio Grande, acros ...

, United States, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Rio Grande Bible Institute, Inc. KRIO has a long and colorful history. During the 1960s and early 1970s, it was "The Big 9-10," a Top 40 formatted station emphasizing fun promotions and popular personalities in a fast-paced presentation with station jingles and other production elements. It was one of the top stations in south Texas until it was challenged first by KRGV-AM "The Enormous 129" licensed to Weslaco and then KBFM-FM "KB-104" licensed to Edinburg. Toward the end of the decade KRIO was managed by Charlie Trub who started two stations in the Valley, KRIX-FM and XHRIO-TV. KRIX was an automated album oriented rock station on 99.5 FM in Brownsville, while XHRIO broadcast on Channel 2 from El Control, Tamaulipas but originated its programs from studios adjacent to the KRIO radio station in McAllen. KRIO was purchased by Henry Tippie from Charlie Trub. Tippie already owned KVLY FM, formerly KESI FM, in Edinburg, Texas. Tippie had hoped to regain KRIO's popularity with a "Classic" oldies format playing "The music you grew up with". After a few years, when the station was not performing as expected, the station was donated to the Rio Grande Bible Institute as a tax write off. KRIO's programming is also heard on KRIO-FM 97.7 FM in

Roma, Texas Roma is a city in Starr County, Texas, United States. Its population was 11,561 at the 2020 United States Census, 2020 census. The city is located along the Rio Grande, across from Ciudad Miguel Alemán, Tamaulipas, Ciudad Miguel Alemán in Tamaul ...

and KOIR 88.5 FM in

Edinburg, Texas Edinburg ( ) is a city in and the county seat of Hidalgo County, Texas, United States. The population was 100,243 at the 2020 census, and in 2022, its estimated population was 104,294, making it the second-largest city in Hidalgo County, and th ...

References

External links

RIO Mass media in McAllen, Texas RIO {{Texas-radio-station-stub