KRIO (910 AM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a Spanish-language

Christian radio Christian radio is a Christian media radio format that focus on programming with a Christian message. Many such broadcasters play contemporary Christian music, though many programs include sermons, radio dramas, as well as news and talk prog ...

format. Licensed to

McAllen, Texas McAllen is the largest city in Hidalgo County, Texas, United States, and the 22nd-most populous city in Texas. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexico–United States border. The city limits exte ...

, US, the station serves the McAllen-Brownsville-Harlingen area. The station is currently owned by Rio Grande Bible Institute, Inc. KRIO has a long and colorful history. During the 1960s and early 1970s, it was "The Big 9-10," a Top 40 formatted station emphasizing fun promotions and popular personalities in a fast-paced presentation with station jingles and other production elements. It was one of the top stations in south Texas until it was challenged first by KRGV-AM "The Enormous 129" licensed to Weslaco and then KBFM-FM "KB-104" licensed to Edinburg. Toward the end of the decade KRIO was managed by Charlie Trub who started two stations in the Valley, KRIX-FM and XHRIO-TV. KRIX was an automated album oriented rock station on 99.5 FM in Brownsville, while XHRIO broadcast on Channel 2 from El Control, Tamaulipas but originated its programs from studios adjacent to the KRIO radio station in McAllen. KRIO was purchased by Henry Tippie from Charlie Trub. Tippie already owned KVLY FM, formerly KESI FM, in Edinburg, Texas. Tippie had hoped to regain KRIO's popularity with a "Classic" oldies format playing "The music you grew up with". After a few years, when the station was not performing as expected, the station was donated to the Rio Grande Bible Institute as a tax write off. KRIO's programming is also heard on KRIO-FM 97.7 FM in

Roma, Texas Roma is a city in Starr County, Texas, United States. There were 11,561 people at the 2020 census. The city is located along the Rio Grande, across from Ciudad Miguel Alemán in Tamaulipas, Mexico. The city is also popularly known as Roma-Los S ...

and KOIR 88.5 FM in

Edinburg, Texas Edinburg ( ) is a city in and the county seat of Hidalgo County, Texas, United States. Its population was 74,569 as of the 2010 census, and in 2019, its estimated population was 101,170, making it the second-largest city in Hidalgo County, and the ...

References

External links

RIO Mass media in McAllen, Texas RIO {{Texas-radio-station-stub