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KRDP (90.7 FM) is a non-commercial radio station licensed to
Apache Junction, Arizona Apache Junction (Western Apache: Hagosgeed) is a city in Pinal and Maricopa County, Arizona, United States. As of the 2020 census, the population was 38,499, most of whom lived in Pinal County. It is named for the junction of the Apache Trai ...
, and serving the East Valley of the Phoenix metro area. KRDP is owned by Desert Soul Media, Inc. airs a
Jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana, in the late 19th and early 20th centuries. Its roots are in blues, ragtime, European harmony, African rhythmic rituals, spirituals, h ...
,
Blues Blues is a music genre and musical form that originated among African Americans in the Deep South of the United States around the 1860s. Blues has incorporated spiritual (music), spirituals, work songs, field hollers, Ring shout, shouts, cha ...
and
Soul The soul is the purported Mind–body dualism, immaterial aspect or essence of a Outline of life forms, living being. It is typically believed to be Immortality, immortal and to exist apart from the material world. The three main theories that ...
music format mixed with community news, public affairs and specialty programming primarily targeting Arizona's
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
community. KRDP's transmitter is located at the Goldfield Ghost Town in Apache Junction. KRDP previously broadcast under call sign KVIT and was operated from 2011 to 2021 by the East Valley Institute of Technology (EVIT), a technical high school district in Mesa, Arizona. EVIT sold KRDP to Desert Soul Media, Inc. and the sale closed in December 2021. KRDP also operates an online-only radio station called KRDP Indie, which streams an
Adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
(AAA) music format mixed with news, public affairs and specialty programming from local, national and international producers focused on independent music, arts and culture. KRDP Indie was previously operated under the name Radio Phoenix from 2008 to 2021 by the Arizona Community Media Foundation. The studios of KRDP and KRDP Indie are located inside the Phoenix Center for the Arts in
downtown Phoenix Downtown Phoenix is the central business district (CBD) of the City of Phoenix, Arizona, United States. It is in the heart of the Phoenix metropolitan area or Valley of the Sun. Phoenix, being the county seat of Maricopa County, Arizona, ...
.


History

KRDP began its broadcast history under the ownership of the East Valley Institute of Technology (EVIT) with call sign KVIT. After numerous failed attempts the station signed on the air on January 29, 2011, as The Goldmine 90.7, which aired a
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
format. In May 2012, KVIT began simulcasting on K224CJ 92.7 FM, which had been simulcasting KNRJ "Energy 101.1", a
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
hits station. The Goldmine soon adopted a significant shift towards a dance format helmed by former Energy 92.7 (later 101.1 The Beat) DJ and EVIT alumnus, DJ Perry, who had been programming and doing mixshows since before the station signed on. On November 6, 2013, the dance-intensive format known as The Pulse was launched. On August 11, 2015, KVIT's format moved to new station KPNG (88.7 FM), also owned by EVIT. On September 25, 2016, KVIT broke from the KPNG simulcast and its format was changed to classic country, returning to The Goldmine branding. On May 23, 2018, KVIT's format changed to '80s/'90s variety, with an emphasis on ‘90s pop, changing its name to "Neon 90.7". This change was not announced and followed almost 24 hours of non-stop Dueling Banjos from the movie
Deliverance ''Deliverance'' is a 1972 American thriller film directed and produced by John Boorman from a screenplay by James Dickey, who adapted it from his own Deliverance (novel), 1970 novel. It follows four businessmen from Atlanta who venture into th ...
. On May 24, 2021, it was announced that KVIT was being sold to Desert Soul Media, Inc. for $125,000. The station was taken silent on December 10, 2021, and returned to the air on May 10, 2022.Resumption of Normal Operations
fcc.gov. Retrieved May 12, 2022.


References


External links


KRDP WebsiteDesert Soul Media, Inc. Website
{{Phoenix Radio 2008 establishments in Arizona RDP-FM