KRDA (92.1
FM) is licensed to
Clovis, California
Clovis is a city in Fresno County, California, United States. It was established in 1890 as a freight stop for the San Joaquin Valley Railroad by a group of Fresno businessmen and Michigan railroad speculator Marcus Pollasky. The railroad bou ...
. It serves the
Fresno, California
Fresno (; ) is a city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County, California, Fresno County and the largest city in the greater Central Valley (California), Central Valley region. It covers a ...
, area. It is owned by Latino Media Network; under a
local marketing agreement
In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
, it was programmed by former owner
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
's
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
until 2024. KRDA broadcasts a
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many countries in the Americas
**Spanish cuisine
**Spanish history
**Spanish culture
...
adult contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format
Format may refer to:
Printing and visual media
* Text formatting, the typesetting of text elements
* Paper formats, or paper size standards
* Newspaper format, the size of the paper page
Computing
* File format, particular way that informatio ...
.
History
On August 2, 2016, 92.1 swapped call letters and formats with KRDA 107.5, Spanish Adult Hits.
KRDA was one of eighteen radio stations that
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
sold to Latino Media Network in a $60 million deal announced in June 2022, approved by the
Federal Communications Commission
The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) that November,
and completed on December 30, 2022.
Under the terms of the deal, Univision agreed to continue programming the station for up to one year under a
local marketing agreement
In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
.
On January 1, 2025, The Station Rebranded From AMOR 92.1 To Enamorada 92.1 Keeping The Same Spanish AC Format.
References
External links
RDA
Clovis, California
RDA
Radio stations established in 1985
{{California-radio-station-stub