KRAT (92.1 FM, "Alt 92.1") is a commercial
radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
located in
Sparks, Nevada
Sparks is a city in Washoe County, Nevada, United States. It was founded in 1904, incorporated on March 15, 1905, and is located just east of Reno. The 2020 U.S. Census counted 108,445 residents in the city. It is the fifth most populous city in ...
, broadcasting to the
Reno, Nevada
Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the c ...
area airing an
alternative rock
Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
format. Its studios are located in Reno near the
Reno–Tahoe International Airport
Reno–Tahoe International Airport is a public and military airport southeast of downtown Reno, in Washoe County, Nevada, United States. It is the state's second busiest commercial airport after Harry Reid International Airport in Las Vegas. T ...
, with a secondary office in Carson City, and its transmitter is located on Red Hill in North Reno.
History
The station signed on the air in 1993 as KSRN with an
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...
format. In 2000, KSRN moved to a stronger signal at 107.7 FM to cover the
Carson City
Carson City is an independent city and the capital of the U.S. state of Nevada. As of the 2020 census, the population was 58,639, making it the sixth largest city in Nevada. The majority of the city's population lives in Eagle Valley, on t ...
and
Lake Tahoe
Lake Tahoe (; was, Dáʔaw, meaning "the lake") is a freshwater lake in the Sierra Nevada of the United States. Lying at , it straddles the state line between California and Nevada, west of Carson City. Lake Tahoe is the largest alpine lake ...
areas. As a result, the 92.1 frequency became home to KJZS with its
smooth jazz
Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s.
History
Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the 1 ...
format. On September 13, 2010, KJZS changed its format to country, branded as "The Wolf", leaving the Reno radio market without a smooth jazz outlet. On November 9, 2010, KJZS changed their call letters to KWFP, to go with the "Wolf" branding. The Evans Broadcast Company, Inc. purchased this station, along with KWPF "The Bandit" in May 2016 from Wilkes Broadcasting. The station joins the "Real" Classic Country Station KCMY AM 1300/102.5 FM Carson City, and 99.1
KKFT.
On August 25, 2018, at midnight, KWFP changed their format from country (which moved to KRFN-HD2 and 95.1) to alternative rock, branded as "Alt 92.1".
Alt 92.1 Reno to Debut Tonight
Radioinsight - August 24, 2018 The station changed its call sign from KWFP to KRAT on September 14, 2018.
Previous logo
References
External links
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RAT (FM)
Sparks, Nevada
Modern rock radio stations in the United States
Radio stations established in 1993
1993 establishments in Nevada
{{Nevada-radio-station-stub