KQSR (100.9 FM) is a commercial radio station in

Yuma, Arizona Yuma is a city in and the county seat of Yuma County, Arizona, United States. The city's population was 95,548 at the 2020 census, up from the 2010 census population of 93,064. Yuma is the principal city of the Yuma, Arizona, Metropolitan ...

, also serving

El Centro, California El Centro ( Spanish for "The Center") is a city and county seat of Imperial County, California, United States. El Centro is the most populous city in the Imperial Valley, the east anchor of the Southern California Border Region, and the core ...

. The station carries a classic hits format as "100.9 The River." The station operates at 3,000 watts

Effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP), making it a Class A station. However, KQSR has been granted a

U.S. Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains ju ...

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

to upgrade to Class C2, increase ERP to 50,000 watts and decrease HAAT to 78 meters.

History

The station used to be known as "The Jet" and aired a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

format. It adopted the slogan "Star 100.9" and aired an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. In May 2009, Jeff Edwards, who hosted the weekday midday show, became Program Director. He has held that role, in addition to Music Director since 2009. His shows included ''The '80s Lunchbreak'', an all-1980s hour and from 2010 to 2017 he also hosted a Saturday morning 1970s show, ''70's Spotlight Saturday''. On December 15, 2023, KQSR flipped to classic hits. The station rebranded as "100.9 The River", and adopted the slogan "Yuma's Classic Hits". Stacy Lynn hosts the morning show with Michael Gallagher hosting afternoons. Program Director Jeff Edwards hosts a Saturday afternoon show.

References

External links

Official Website
* {{El Dorado Broadcasters QSR Classic hits radio stations in the United States Yuma, Arizona Radio stations established in 1986 1986 establishments in Arizona