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KQMV (92.5 FM, " Movin' 92-5") is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Bellevue, Washington Bellevue ( ) is a city in the Eastside (King County, Washington), Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area, and the f ...
, and serving the Seattle-Tacoma-
Puget Sound Puget Sound ( ; ) is a complex estuary, estuarine system of interconnected Marine habitat, marine waterways and basins located on the northwest coast of the U.S. state of Washington (state), Washington. As a part of the Salish Sea, the sound ...
radio market. The
Hubbard Broadcasting Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri ...
, Inc. outlet airs a
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. KQMV has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 56,800
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s (60,000 with beam tilt). The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is located in Issaquah on Tiger Mountain. The studios and offices are located at Newport Corporate Center in Bellevue. KQMV was the
flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...
of the syndicated show "Brooke & Jubal in the Morning", hosted by Brooke Fox, Jubal Fresh, José Bolanos and Lydia Cruz. The show was later replaced by "Brooke & Jeffrey in the Morning", with Jeffrey Dubow taking the place of Fresh after he decided to leave the station. Jeffrey Dubow, Brooke Fox, Jose Bolanos and Alexis Fuller all host the show currently. The show is distributed by Premiere Networks.


History


Urban KZAM (1961–1964)

KZAM began broadcasting on November 20, 1961. The Seattle-licensed station had an
urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
format, the first FM station in Seattle and the
Pacific Northwest The Pacific Northwest (PNW; ) is a geographic region in Western North America bounded by its coastal waters of the Pacific Ocean to the west and, loosely, by the Rocky Mountains to the east. Though no official boundary exists, the most common ...
to target the
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
community. It was owned by Monte Strohl's Foremost Broadcasting.


MOR KFKF-FM (1964–1974)

In January 1964, KZAM was placed into receivership; the month prior, it left the air. It was acquired by Bellevue Broadcasters, a limited partnership led by Kemper Freeman. ( Guide to reading History Cards) Bellevue, which owned KFKF 1540 AM in that city, relocated the station facilities and license from Seattle to Bellevue in January 1966, and later that year, KZAM became KFKF-FM. The two stations
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
ed a middle of the road (MOR) format. In August 1972, Freeman sold the stations to a partnership headed by Stewart Ballinger, with the station changing its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
to KBES (reflecting the new licensee, Bellevue/Eastside Radio), but retaining the MOR format.


Progressive KZAM-FM (1974–1983)

92.5 flipped to
progressive rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...
and became KZAM on December 16, 1974 (changing to KZAM-FM shortly thereafter), with the full format launching April 1, 1975. In May 1978, Sandusky Newspapers bought the stations (1540 AM would be sold in January 1992 to different owners due to Sandusky's acquisition of AM 880
KIXI KIXI (880 AM broadcasting, AM) is a radio station licensed to Mercer Island, Washington, Mercer Island/Seattle, Seattle, Washington. It operates 24 hours a day with a daytime power of 50,000 watts and a nighttime power of 10,000 watts from a tra ...
from Sunbelt Communications). KZAM was also noteworthy for the number of women on its airstaff and its stronger-than-usual performance with women in the market. The decision to put women on the air was part of a deliberate effort to build a new audience counter-programming against then-dominant "high-
testosterone Testosterone is the primary male sex hormone and androgen in Male, males. In humans, testosterone plays a key role in the development of Male reproductive system, male reproductive tissues such as testicles and prostate, as well as promoting se ...
" rock music stations. However, particularly after the Sandusky sale, the staff that had started the station began to leave.


KLSY Adult Contemporary (1983–2002)

KZAM flipped on July 18, 1983 to
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
as "Classy" KLSY. The station saw its ratings increase, but it was challenged several times by other AC stations in the mid-1980s, and became the sister station of similarly formatted KRWM in 1996. From 1988 to December 2003, mornings on KLSY were hosted by Bruce Murdock, Tim Hunter and Alice Porter.


Adult Top 40 (2002–2006)

On February 1, 2002, at 9 a.m., the station altered its format to Adult Top 40 as "Mix 92.5" but retained the KLSY calls. In December 2003, the longtime morning team of Murdock, Hunter and Porter left the station; Mitch Elliot and Lisa Foster, who hosted afternoons, were moved to mornings.


Rhythmic AC (2006–2010)

On May 1, 2006, at 11 a.m., after playing " Closing Time" by Semisonic, KLSY began stunting with songs that had a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today"). At noon, the station flipped to rhythmic AC as "MOViN 92.5", giving Seattle its first adult-targeted rhythmic station in four years since the demise of KBTB (now KJEB) in 2002. (This format also aired on KBKS from 1996–1997.) The first song as "MOViN" was The
C+C Music Factory C+C Music Factory was an American musical group formed in 1989 by David Cole and Robert Clivillés. The group is best known for their five hit singles: " Gonna Make You Sweat (Everybody Dance Now)", " Here We Go (Let's Rock & Roll)", " Things ...
's "
Gonna Make You Sweat (Everybody Dance Now) "Gonna Make You Sweat (Everybody Dance Now)" is a song by American dance music group C+C Music Factory, released by Columbia Records on November 18, 1990, as the lead single from their debut album, '' Gonna Make You Sweat'' (1990). The song is su ...
". KQMV was the first station to use the " MOViN" branding, from the consultant firm Alan Burns & Associates. KLSY changed call letters to KQMV on May 8, 2006, to match the new branding. Unlike KBKS' AC-leaning direction and KBTB's
Rhythmic oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...
approach, KQMV featured a mix of rhythmic pop/dance currents, old-school hip hop and R&B, and disco and classic dance hits in a Top 40-like presentation, targeting females 25-44, and positioning itself to compete with rhythmic Top 40 KUBE and Mainstream Top 40 KBKS. Over the years, KQMV slowly dropped most
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like
Prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
,
Destiny's Child Destiny's Child was an American girl group whose final lineup comprised Beyoncé, Beyoncé Knowles, Kelly Rowland, and Michelle Williams (singer), Michelle Williams. The group began their musical career as Girl's Tyme, formed in 1990 in Hou ...
, and
Janet Jackson Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreogr ...
. Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an adult-oriented rhythmic CHR format, though not moving all the way to Rhythmic AC, as it had been. The amount of currents was heavily increased, though the station did retain some old-school titles. As of November 18,
2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
, KQMV completed its shift towards a conventional rhythmic contemporary direction, with emphasis on current rhythmic pop/R&B hits. As a result of this shift, KQMV was added to the
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...
Rhythmic panel.


Top 40/CHR (2010–present)

As of November
2010 The year saw a multitude of natural and environmental disasters such as the 2010 Haiti earthquake, the Deepwater Horizon oil spill, and the 2010 Chile earthquake. The 2009 swine flu pandemic, swine flu pandemic which began the previous year ...
, Mediabase added KQMV to the CHR panel and would rival KBKS and KUBE. On the BDS overall Top 40/CHR panel, KQMV did not contribute its playlist to BDS' monitored chart until 2012 (it also contributes to the
Dance/Mix Show Airplay Dance/Mix Show Airplay (formerly Hot Dance Airplay) is a monitored electronic dance music radio chart that is published weekly by ''Billboard'' magazine. The chart came about as a result of the small but influential impact of electronic dance musi ...
chart) because of the station's rhythmic-heavy playlist. It initially avoided playing any Mainstream Pop/Rock crossovers to avoid overlapping with modern AC sister KLCK-FM. Within three years, KQMV became the highest-rated CHR station in the market, and one of the top radio stations overall. KQMV's success with the format would cause changes at KBKS and KUBE in January 2016: KUBE would move its Rhythmic format to co-owned 104.9 FM, with KUBE's former frequency of 93.3 FM relaunching as Mainstream Top 40 "Power 93.3", while KBKS switched to a
Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
format and retained the "Kiss FM" branding; however, in May 2018, the KUBE call letters and Rhythmic format returned to 93.3, while KBKS dropped Hot AC and returned to Top 40/CHR. In July 2013, Sandusky announced it would sell its radio holdings in Seattle and Phoenix to
Hubbard Broadcasting Hubbard Broadcasting, Inc. is an American television and radio broadcasting corporation based in St. Paul, Minnesota. It was founded by Stanley E. Hubbard. The corporation has broadcast outlets scattered across Minnesota, Wisconsin, Missouri ...
, based in
St. Paul, Minnesota Saint Paul (often abbreviated St. Paul) is the capital city of the U.S. state of Minnesota and the county seat of Ramsey County. As of the 2020 census, the city had a population of 311,527, making it Minnesota's second-most populous city a ...
. The sale was completed that November. Hubbard's Seattle cluster now includes KQMV as well as KPNW-FM, KRWM,
KIXI KIXI (880 AM broadcasting, AM) is a radio station licensed to Mercer Island, Washington, Mercer Island/Seattle, Seattle, Washington. It operates 24 hours a day with a daytime power of 50,000 watts and a nighttime power of 10,000 watts from a tra ...
and KKNW.


HD radio

*KQMV-HD1 carries the analog format ("MOViN 92.5") from the standard 92.5 FM frequency.


References


External links


MOViN 92.5
* {{coord, 47, 30, 17, N, 121, 58, 09, W, type:landmark_region:US_source:FCC, display=title QMV Contemporary hit radio stations in the United States Radio stations established in 1961 Hubbard Broadcasting QMV