KQFX (104.3 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Borger, Texas, United States. The station serves the

Amarillo, Texas Amarillo ( ; Spanish for "yellow") is a city in the U.S. state of Texas and the seat of Potter County. It is the 14th-most populous city in Texas and the largest city in the Texas Panhandle. A portion of the city extends into Randall County ...

, area. The station is currently owned by Viva Media LLC

History

KQFX began broadcasting as KBBB-FM in 1975 and changed to KDKQ on January 2, 1979. On December 1, 1984, the station changed its call sign to KDXR, then again on April 13, 1992, to the current KQFX. On April 15, 2017, with the announced sale of KQFX from Tejas Broadcasting to Viva Media, the station's ''Le Calente'' format moved to

KZIP KZIP (1310 AM) is a radio station broadcasting a Regional Mexican format. Licensed to Amarillo, Texas, United States, the station serves the Amarillo area. The station is currently owned by Christian Ministries of the Valley, Inc. On April 17, ...

, and the station began stunting with a series of random formats. On May 1, 2017, the station flipped to a rhythmic-leaning

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format as ''Wild 104.3'', with a focus on current music and recurrent "party hits" from the 1990s and 2000s. Tommy the Hacker moved from

KXSS-FM KXSS-FM (96.9 FM broadcasting, FM, "96-9 KISS-FM") is a Contemporary Hit Radio, Top 40 (CHR) formatted radio station serving the Amarillo, Texas, market. KXSS-FM is owned by Townsquare Media. Its studios are located on Southwest 34th Avenue in So ...

to host the station's new morning show. On July 31, 2018, KQFX flipped back to a

regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...

format as ''Le Ponderosa 96.1 & 104.3'', in simulcast with KBEX. The flip, however, occurred during a live remote by Tommy the Hacker and morning co-host Angel Dee, promoting a sock donation drive at a local

Salvation Army Salvation (from Latin: ''salvatio'', from ''salva'', 'safe, saved') is the state of being saved or protected from harm or a dire situation. In religion and theology, ''salvation'' generally refers to the deliverance of the soul from sin and its c ...

branch. The hosts were caught off-guard by the flip, which they were informed of via text messages.

References

External links

La Poderosa Website
* * QFX Radio stations established in 1975 1975 establishments in Texas Regional Mexican radio stations in the United States {{Texas-radio-station-stub