KQBL (101.9 FM) is a

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radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Emmett, Idaho Emmett is a city in Gem County, Idaho, United States. The population was 6,557 at the 2010 census, up from 5,490 in 2000. It is the county seat and the only city in the county. Emmett is part of the Boise metropolitan area. History Emmett i ...

, United States, that serves the

Boise Boise ( ) is the capital and most populous city of the U.S. state of Idaho. As of the 2020 census, there were 235,685 people residing in the city. Located on the Boise River in southwestern Idaho, it is east of the Oregon border and nor ...

metropolitan area. The station is currently owned by the Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee Iliad Media Group Holdings Inc. Known as 101.9 The Bull, it broadcasts a country music format. KQBL broadcasts in

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

. Its subchannels are HD2 "99.1 I-Rock", broadcasting an active rock format, and HD3 "96.5 The Alternative", broadcasting an alternative rock format. The

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and offices are on East Franklin Road in

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History

The station went on the air as KMFE on April 4, 1973 at 101.7 FM. On October 4, 1984 the station changed its call sign to KXUU, then on March 19, 1985, the station changed its call sign to KKIC-FM, then on February 26, 1988, to KJHY, on January 20, 2005, to KDBI, & on January 14, 2015, to KPDA, then a month later to the current KQBL.

Bustos Media Bustos Media L.L.C. is a media corporation headquartered in Portland, Oregon. Bustos Media specializes in operating Spanish-language, and other ethnic, radio stations in the United States. Most of its stations broadcast in Spanish; however, two ...

used to own the station. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders. Adelante Media sold KDBI and KQTA to JLD Media, LLC effective December 31, 2014, at a price of $850,000. On January 16, 2015, KDBI and its "La Gran D" regional Mexican format moved to 106.3 FM, while 101.9 FM changed its call sign to KPDA and began stunting with a loop directing listeners to 106.3. KPDA then continued to stunt, playing random music, then

construction site Construction are processes involved in delivering buildings, infrastructure, industrial facilities, and associated activities through to the end of their life. It typically starts with planning, financing, and design that continues until the a ...

sound effects before “101.9 The Bull” launched on February 13, 2015, at midnight with a country music format under a new KQBL call sign.KPDA Becomes The Bull
/ref> FM Idaho Co., LLC acquired the station effective March 2, 2015, at a price of $700,000.

101.9 The Bull

Since its launch in 2015, 101.9 The Bull has seen steady growth in ratings across the Boise metropolitan area. In 2022, it had one of the highest overall Nielse
ratings
for any Boise station in several years, while maintaining its spot as Boise's #1 country music station. As of June 2023, the station's weekday lineup features ''Mee in the Morning'' with Kevin and Brenda Mee from 6:00 AM until 10:00 AM, ''Midday Bull Ride'' with Mona from 10:00 AM until 2:00 PM, and ''Afternoon Bull Ride'' with Rick Dunn from 2:00 PM until 7:00 PM.

References

External links

* * * * * {{Country Radio Stations in Idaho QBL Radio stations established in 1984 1984 establishments in Idaho Gem County, Idaho Country radio stations in the United States