KPSI-FM (100.5

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Palm Springs, California Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...

, broadcasting to the

Coachella Valley The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic promine ...

. It airs a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

branded as "Mix 100.5". It is owned by

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

, through Alpha Media Licensee LLC. In afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

it carries the nationally syndicated show ''On with

Mario Lopez Mario Lopez (born October 10, 1973) is an American actor and television host. He has appeared on several television series, in films, and on Broadway theatre, Broadway. He is known for his portrayal of A.C. Slater on ''Saved by the Bell'', ''S ...

''. Mix 100.5's

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

s are on Gene Autry Trail in Palm Springs. KPSI-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of . The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Bennett Road in Desert Hot Springs.

History

KPSI-FM

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on .''

Broadcasting & Cable ''Broadcasting & Cable'' (''B&C'', or ''Broadcasting+Cable'') was a telecommunications industry monthly trade magazine and, later, news website published by Future US. Founded in 1931 as ''Broadcasting'', subsequent mergers, acquisitions and ...

Yearbook 1984'
page B-32
Retrieved Aug. 3, 2023. It was the FM counterpart to KPSI 1450 AM (now

dark Darkness is the condition resulting from a lack of illumination, or an absence of visible light. Human vision is unable to distinguish colors in conditions of very low luminance because the hue-sensitive photoreceptor cells on the retina are ...

). They were owned by the KPSI Radio Corporation. KPSI-FM originally broadcast on 100.9 FM, powered only at . At the time, the station aired a

top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

format branded as "KPSI-101" and later "Power 101". In November 1991, the frequency was changed to 100.5, which also allowed KPSI-FM to boost its power to . On March 19, 2002, KPSI-FM dropped the top 40 sound, changing to its current

music format and "Mix 100.5" branding.

References

External links

* * 1980 establishments in California Alpha Media radio stations Hot adult contemporary radio stations in the United States Radio stations established in 1980 PSI-FM {{California-radio-station-stub