KPSE-LD (channel 50) is a
low-power television station
Low-power broadcasting is broadcasting by a Radio broadcasting#Station, broadcast station at a low transmitter power output to a smaller service area than "full power" stations within the same region. It is often distinguished from "micropower ...
licensed to
Palm Springs, California
Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...
, United States, serving the
Coachella Valley
The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic promine ...
as an affiliate of
MyNetworkTV
MyNetworkTV (stylized as mynetworkTV; unofficially abbreviated MNT or MNTV) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its Fox Television Stations ...
. It is owned by
Entravision Communications
Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...
(as the company's only MyNetworkTV affiliate), and is
sister
A sister is a woman or a girl who shares parents or a parent with another individual; a female sibling. The male counterpart is a brother. Although the term typically refers to a familial relationship, it is sometimes used endearingly to ref ...
to
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
affiliate
KMIR-TV
KMIR-TV (channel 36) is a television station licensed to Palm Springs, California, United States, serving as the NBC affiliate for the Coachella Valley. It is owned by Entravision Communications (as the company's only NBC affiliate), and is sist ...
(channel 36, also licensed to Palm Springs),
Indio
Indio may refer to:
Places
* Indio, Bovey Tracey, an historic estate in Devon, England
* Indio, California, a city in Riverside County, California, United States
People with the name
* Indio (musician), Canadian musician Gordon Peterson
* Índi ...
-licensed
Univision
Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
affiliate
KVER-CD
KVER-CD (channel 41) is a low-power, Class A television station licensed to Indio, California, United States, serving the Palm Springs Area as an affiliate of the Spanish-language network Univision. It is owned by Entravision Communications al ...
(channel 41) and
UniMás
UniMás (, stylized as ''UNIMÁS'', and originally known as TeleFutura from its launch on January 14, 2002, to January 6, 2013) is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. ...
affiliate
KEVC-CD
KEVC-CD (channel 5) is a low-power, Class A television station licensed to Indio, California, United States, serving the Palm Springs Area as an affiliate of the Spanish-language network UniMás. It is owned by Entravision Communications alon ...
(channel 5). KPSE and KMIR share studios on Parkview Drive in
Palm Desert; KEVC and KVER maintain separate facilities on Corporate Way, also in Palm Desert. KPSE's transmitter is located atop Edom Hill in
Cathedral City
City status in the United Kingdom is granted by the the Crown, monarch of the United Kingdom to specific centres of population, which might or might not meet the generally accepted definition of city, cities. , there are List of cities in the Un ...
.
History
The station signed on January 3, 2000, as KPSE-LP on channel 50, the
market
Market is a term used to describe concepts such as:
*Market (economics), system in which parties engage in transactions according to supply and demand
*Market economy
*Marketplace, a physical marketplace or public market
*Marketing, the act of sat ...
's first locally based
UPN
The United Paramount Network (UPN) was an American broadcast television network that operated from 1995 to 2006. It was originally a joint venture between Chris-Craft Industries (later sold to News Corporation)'s subsidiary, United Television, ...
affiliate. Owned by Mirage Media, it immediately replaced
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
'
KCOP-TV
KCOP-TV (channel 13), branded Fox 11 Plus, is a television station in Los Angeles, California, United States, serving as the West Coast flagship station of MyNetworkTV. It is owned and operated by Fox Television Stations alongside Fox outlet K ...
on Coachella Valley's
Time Warner Cable
Time Warner Cable Enterprises LLC was an American cable television company. Before it was acquired by Charter Communications on May 18, 2016, it was ranked the second largest cable company in the United States by revenue behind only Comcast, o ...
system; until KPSE's launch, KCOP had served as UPN's ''
de facto'' affiliate for Palm Springs. After UPN and
The WB
The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...
shut down and merged in 2006 to form
The CW
The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
(which affiliated with
KCWQ-LP and a subchannel of
ABC
ABC are the first three letters of the Latin script.
ABC or abc may also refer to:
Arts, entertainment and media Broadcasting
* Aliw Broadcasting Corporation, Philippine broadcast company
* American Broadcasting Company, a commercial American ...
affiliate
KESQ-TV
KESQ-TV (channel 42) is a television station licensed to Palm Springs, California, United States, serving as the ABC affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company (NPG) alongside five low-power stations: ...
), KPSE joined MyNetworkTV.
On September 26, 2007,
Journal Communications
Journal Media Group (formerly Journal Communications) was a Milwaukee, Wisconsin-based newspaper publishing company. The company's roots were first established in 1882 as the owner of its namesake, the ''Milwaukee Journal'', and expanded into br ...
(owner of KMIR) announced its purchase of KPSE from Mirage Media for
$4.7 million with the transaction receiving approval January 28, 2008. In October 2013, Journal reached a deal to sell KMIR and KPSE to
OTA Broadcasting, LLC (a company controlled by
Michael Dell
Michael Saul Dell (born February 23, 1965) is an American billionaire businessman and investor. He is the founder, chairman, and CEO of Dell Technologies, one of the world's largest technology infrastructure companies.
As of May 2025, accordin ...
's
MSD Capital).
The sale was completed January 1, 2014
Along with other major Coachella Valley stations, KPSE-LP formerly identified itself on-air using its
cable
Cable may refer to:
Mechanical
* Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof
* Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
channel 13 position (which it took over from KCOP-TV) rather than its over-the-air analog channel position. This unusual practice (also common in the
Fort Myers
A fortification (also called a fort, fortress, fastness, or stronghold) is a military construction designed for the defense of territories in warfare, and is used to establish rule in a region during peacetime. The term is derived from Lati ...
–
Naples, Florida
Naples is a city in Collier County, Florida, United States. As of the 2020 United States census, 2020 census, the population was 19,115, down from 19,539 at the 2010 census. Naples is a principal city of the Collier County, Florida, Naples–Marc ...
market) stems in part from Palm Springs's exceptionally high cable
penetration rate of 80.5% which is one of the highest in the United States. The station now brands simply as "KPSE My TV".
On September 22, 2011, Journal was granted a
construction permit
Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions.
House building permits, for example, are subject to bu ...
for a new low-power digital station on channel 29,
which was immediately issued the call sign K29KF-D.
On September 3, 2014, OTA Broadcasting changed K29KF-D's call letters to KPSG-LD
[ and applied for a license to cover the permit;] a week later, channel 29 became KPSE-LD,[ while KPSE-LP on channel 50 took the KPSG-LP call sign.] On May 26, 2015, the KPSG-LP license was canceled.
On July 21, 2017, it was announced that Spanish-language
Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
broadcaster Entravision Communications
Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...
(minority owned by Univision Communications
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American mass media, media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mex ...
) was acquiring KPSE and KMIR-TV
KMIR-TV (channel 36) is a television station licensed to Palm Springs, California, United States, serving as the NBC affiliate for the Coachella Valley. It is owned by Entravision Communications (as the company's only NBC affiliate), and is sist ...
for $21 million. The sale to Entravision will make both stations a sister stations to KEVC-CD
KEVC-CD (channel 5) is a low-power, Class A television station licensed to Indio, California, United States, serving the Palm Springs Area as an affiliate of the Spanish-language network UniMás. It is owned by Entravision Communications alon ...
, KVER-CD
KVER-CD (channel 41) is a low-power, Class A television station licensed to Indio, California, United States, serving the Palm Springs Area as an affiliate of the Spanish-language network Univision. It is owned by Entravision Communications al ...
and KVES-LD. The transaction was completed on November 1.
2013 Time Warner Cable compensation dispute
Due to its low-power status, the station was pulled from Time Warner Cable systems at midnight on July 11, 2013, in a retransmission consent
Retransmission consent is a provision of the 1992 United States Cable Television Consumer Protection and Competition Act that requires cable operators and other multichannel video programming distributors (MVPDs) to obtain permission from commerc ...
dispute with Time Warner; KMIR continued to air on the system due to rules disallowing full-power stations from being pulled during a sweeps
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rati ...
period. KMIR, along with all Journal stations, was pulled at midnight on July 25, 2013, off Time Warner systems at the end of the sweeps period. On September 20, 2013, a deal was reached to return Journal's stations, including KMIR and KPSE, to Time Warner Cable; as part of the deal, KPSE moved to channel 20, ceding its former channel 13 slot to KMIR (which lost its longtime channel 6 position to Game Show Network
Game Show Network (GSN) is an American basic cable channel owned by the television network division of Sony Pictures Television. The channel's programming is primarily dedicated to game shows, including reruns of acquired game shows, along wit ...
).
Newscasts
Sister station KMIR produces three local news broadcasts for KPSE-LD. This includes a two-hour extension of the NBC affiliate's weekday morning show. Known as ''KMIR News Today on KPSE My TV'', the program can be seen from 7 to 9 a.m. offering a local alternative to ''Today
Today (archaically to-day) may refer to:
* The current day and calendar date
** Today is between and , subject to the local time zone
* Now, the time that is perceived directly, present
* The current, present era
Arts, entertainment and m ...
''. There is a nightly prime time newscast called ''KMIR News at 10:00 on KPSE My TV'' that runs for 30 minutes. All KPSE-LD broadcasts compete with local news seen on Class A Fox affiliate KDFX-CD
KDFX-CD (channel 33) is a low-power, Class A television station licensed to both Indio and Palm Springs, California, United States, serving as the Fox affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company along ...
that is produced by rival KESQ and KPSP.
Subchannels
The station's digital signal is multiplexed
In telecommunications and computer networking, multiplexing (sometimes contracted to muxing) is a method by which multiple analog or digital signals are combined into one signal over a shared medium. The aim is to share a scarce resource— ...
:
See also
* Channel 13 branded TV stations in the United States
* Channel 29 digital TV stations in the United States
* Channel 29 low-power TV stations in the United States
* Channel 50 virtual TV stations in the United States
References
External links
*
{{Entravision Communications
Television channels and stations established in 2000
2000 establishments in California
PSE-LD
MyNetworkTV affiliates
Grit (TV network) affiliates
Bounce TV affiliates
Court TV affiliates
PSE