KPRR (102.1 FM "Power 102.1"), is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

El Paso, Texas El Paso (; ; or ) is a city in and the county seat of El Paso County, Texas, United States. The 2020 United States census, 2020 population of the city from the United States Census Bureau, U.S. Census Bureau was 678,815, making it the List of ...

. The station is owned by iHeartMedia, Inc. and airs a

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. It offers a more broad-based direction in its

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

than most other rhythmic stations, with a mix of R&B/

Hip-Hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

Dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...

, Hurban and Rhythmic Pop fare. KPRR has its studios and offices on North Mesa Street (

Texas State Highway 20 State Highway 20 (SH 20) is a highway maintained by the Texas Department of Transportation (TxDOT) that runs from New Mexico State Road 460 at the state line between Texas and New Mexico at Anthony in El Paso County to Interstate 10 at ...

). KPRR broadcasts from a

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

in the Franklin Mountains. Its signal covers parts of

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...

and the Mexican state of Chihuahua, including

Ciudad Juárez Ciudad Juárez ( , ; "Juárez City"), commonly referred to as just Juárez (Lipan language, Lipan: ''Tsé Táhú'ayá''), is the most populous city in the Administrative divisions of Mexico, Mexican state of Chihuahua (state), Chihuahua. It was k ...

. KPRR's studios are located along Mesa Drive in West Central El Paso. KPRR is one of two contemporary hit stations in the El Paso-Juárez radio market, with 104.3 XHTO-FM as the other. KPRR broadcasts in the

HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...

format. Its HD2 signal carries a Rhythmic Oldies/

Classic Hip Hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...

known as "Hot 93.5." It is also heard on 99 watt FM translator K228FH at 93.5 MHz.

History

The station signed on as KIZZ-FM on December 5, 1969. It was owned by Sunland Broadcasting Company and was the FM counterpart to AM 1150 KIZZ (now

KHRO KHRO (1150 AM) is a commercial radio station in El Paso, Texas. This station is owned by Entravision Communications. Its studio facilities are located on North Mesa Street/Highway 20 in northwest El Paso. The transmitter is located east of d ...

). KIZZ-FM was powered at 27,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, a third of its current output. In 1972, the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was changed to KLOZ. It called itself "K102," and offered a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format. Mesa Radio bought it in 1975, followed by Jalapeno Broadcasting Company in 1979. In 1986, the station was acquired by Transcontinental Broadcasting. In September of that year, it switched its call letters to become KPRR with a format patterned after popular

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

rhythmic station

KPWR KPWR (105.9 FM broadcasting, FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Alex Meruelo's Meruelo Group, t ...

. The move proved successful, with "Power 102" often leading the El Paso radio market in the ratings.

San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...

-based Clear Channel Communications acquired KPRR in 1996.Broadcasting & Cable Yearbook 1998 page D-426
/ref> Clear Channel later became

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

, the current owner.

References

External links

KPRR official website
* * PRR Rhythmic contemporary radio stations in the United States Radio stations established in 1986 1986 establishments in Texas IHeartMedia radio stations {{Texas-radio-station-stub