KPRF (98.7
FM, "The Bomb") is a commercial
classic hits radio station located in
Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of
Cadillac Ranch.
This station used to be longtime
Top 40/
CHR station under the moniker as ''"Power 98 FM"''. KPRF's format change took effect March 2007.
On June 28, 2017, KPRF dropped the "Jack FM" format and began
stunting with a unique format, playing a variety of songs entitled "Pay It and Play It" (claiming listeners could pay to request the songs played, yet intentionally never giving the number to call and request.) On June 29, 2017, KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7". On August 29, 2019, KPRF rebranded as "Thunder 98.7".
On March 31, 2021, KPRF flipped to classic hits, branded as "98.7 The Bomb".
KPRF Drops A Bomb On Amarillo
Radioinsight - April 16, 2021
Previous logos
References
External links
KPRF official website
PRF
Radio stations established in 1985
Townsquare Media radio stations
Classic hits radio stations in the United States
1985 establishments in Texas
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