KPRC-FM (100.7 FM) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting a

Spanish Spanish might refer to: * Items from or related to Spain: ** Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Ca ...

adult hits format. Licensed to

Salinas, California Salinas (; Spanish for "Salt Marsh or Salt Flats") is a city in California and the county seat of Monterey County. With a population of 163,542 in the 2020 Census, Salinas is the most populous city in Monterey County. Salinas is an urban area ...

, United States, it serves the Santa Cruz area. The station is currently owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles south.

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* * PRC-FM Radio stations established in 1964 PRC-FM 1964 establishments in California IHeartMedia radio stations {{California-radio-station-stub