KPLY (630

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...

. It is owned by

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the co ...

and features a

sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

. Its studios are on Plumb Lane in South Reno. By day, KPLY transmits 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s non-directional. To protect other stations on

630 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 630 kHz: 630 AM is a regional U.S. broadcast frequency. Because 630 kHz is a multiple of both 9 and 10, the frequency is available for use by broadc ...

from interference, at night it reduces power to 1,000 watts and uses a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

with a two-

tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Hoge Road in Northeast Reno.

Programming

KPLY mostly carries programs from

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

, including ''

The Dan Patrick Show ''The Dan Patrick Show'' is a syndicated radio and television sports talk show, hosted by former ESPN personality Dan Patrick. It is currently produced by Patrick and is syndicated to radio stations by Premiere Radio Networks, within and inde ...

The Herd with Colin Cowherd ''The Herd with Colin Cowherd'' (or simply ''The Herd'') is an American sports talk show hosted by Colin Cowherd. A simulcast, it airs as both a sports talk radio show and television broadcast on Fox Sports Radio and Fox Sports 1, respectively. ...

'' and ''

The Doug Gottlieb Show ''The Doug Gottlieb Show'' is an afternoon drivetime sports talk and debate radio show on Fox Sports Radio that airs weekdays 3–6pm ET. The show was formerly on ESPN Radio from 2006-2012. Since debuting on November 13, 2006, the host of the prog ...

''. KPLY is the radio home for the

Reno Aces The Reno Aces are a Minor League Baseball team of the Pacific Coast League (PCL) and the Triple-A (baseball), Triple-A affiliate of the Arizona Diamondbacks. They are located in Reno, Nevada, and play their home games at Greater Nevada Field, w ...

Pacific Coast League The Pacific Coast League (PCL) is a Minor League Baseball league that operates in the Western United States. Along with the International League, it is one of two leagues playing at the Triple-A (baseball), Triple-A level, which is one grade bel ...

baseball team. It also carries

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

broadcasts.

History

The station

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on . Its original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was KOH, the oldest radio station in Nevada. It was the last "new station" in the United States to receive a three-letter call sign.Archive of KKOH station history page
/ref> In the 1930s, KOH broadcast on 1380

kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the ''hertz'' (Hz). Cycles per second may be denoted by c.p.s., c/s, or, ambiguously, just "cycles" (Cyc., Cy., C, or c). The term comes from repetitive ph ...

s with 500 watts. It was owned by a company called "The Bee, Incorporated." The offices and studios were at 440 North Virginia Avenue. KOH was an

affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation platfo ...

of the

CBS Radio Network CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...

. It carried CBS dramas, comedies, news and sports during the "

Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment medium. It began with the birth of commercial radio broadcasting in the earl ...

." The station continued to use the callsign KOH until March 10, 1994 (March 18, 1994, according to FCC records). In 1994, as part of a complex realignment of stations in the Reno area, the KOH intellectual unit moved to 780 AM under the callsign

KKOH KKOH (780 AM; "News Talk 780 KOH") is a commercial radio station licensed to Reno, Nevada. It airs a news/talk radio format and is owned and operated by Cumulus Media. Studios and offices are on East Plumb Lane. The transmitter is off Chickade ...

, while 630 AM changed its call sign to KRCV. The 780 station couldn't use KOH's three-letter call sign because it wasn't KOH's original owner. So an extra K was added at the beginning but is only said during the hourly

station identification Station identification (ident, network ID, channel ID or bumper (broadcasting), bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand na ...

. On March 16, 2005, the station switched to the current KPLY. The call letters stand for the word "play" as in playing sports.

References

External links

FCC History Cards for KPLY
Radio stations established in 1928

PLY PLY is a computer file format known as the Polygon File Format or the Stanford Triangle Format. It was principally designed to store three-dimensional data from 3D scanners. The data storage format supports a relatively simple description of a s ...

Lotus Communications stations {{Nevada-radio-station-stub