KPLT-FM (107.7 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format. Licensed to

Paris, Texas Paris is a city and county seat of Lamar County, Texas, United States. Located in Northeast Texas at the western edge of the Piney Woods, the population of the city was 24,171 in 2020. History Present-day Lamar County was part of Red River ...

, United States, the station serves the Paris area. The station is currently owned by East Texas Broadcasting, Inc. Morning Drive host is Tim Howard in the Morning. Originally an adult contemporary station, it featured day-parts programming from

Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...

until it made the transition to Top 40 in 2016 and now currently is a hot adult contemporary format.

History

The station went on the air as its original KPLT call-letters in 1966. When it signed on, the station began broadcasting on 99.3 FM. Its call-letters changed to KACW in 1977 as a

country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

formatted station. On June 30, 1980, its call-letters and music format was changed to KTXU as an AOR format and was known to be the first radio station in the Paris area to broadcast in stereo, branded as "99 FM". During its earlier years, KTXU is the main station for the Paris Wildcats high-school team. KTXU is also a sister-station to its longtime AM station KPLT. In 1986, KTXU became an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

formatted station, while its sister-station KPLT-AM continued running a

classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...

format station including some selected local Paris area high-school games. On July 17, 1988, KTXU reverted to its original country format simply nicknamed "The Texas Sound". In January 1989, the station moved to its current 107.7 FM frequency. On March 1, 1990, the station changed its call sign back to the former and now current KPLT-FM and its sister AM station changed its format to an adult contemporary format station. KPLT-FM remains its country format until 1995, when KPLT changed its branding as "Star 107.7" and changed back to its adult contemporary format station. Until 2016, its branding changed to its current "Mix 107.7" branding and changes to mainstream top-40 format. Then sometime in 2024, it changed to a hot adult contemporary format.

References

External links

1966 establishments in Texas Hot adult contemporary radio stations in the United States PLT-FM Radio stations established in 1966 {{Texas-radio-station-stub