KPBA is an FM radio station at
99.3 MHz in
Pine Bluff, Arkansas. The station is owned by Bluff City Radio, a company of
Mike Huckabee
Michael Dale Huckabee (born August 24, 1955) is an American politician, Baptist minister, and political commentator who served as the 44th governor of Arkansas from 1996 to 2007. He was a candidate for the Republican Party presidential nomina ...
and Paul Coats, and operated by PB Radio under a local marketing agreement; it broadcasts an urban contemporary format known as ''99-3 The Beat''.
History
The station received its first callsign in February 2015 as KPBA, reviving a callsign previously used at
1270 AM
The following radio stations broadcast on AM frequency 1270 kHz: 1270 AM is a Regional broadcast frequency.
In Argentina
* LRA20 in Las Lomitas
* LS11 Provincia in La Plata, Buenos Aires
In Canada
* CJCB in Sydney, Nova Scotia - 10 kW, tr ...
, and changed its calls to KHUC on March 16, launching as oldies station "Super Oldies 99.3". Huckabee and Coats had bought the permits for three stations from Nancy Miller. It later became a talk station known as "K-Huc 99.3".
In March 2018, Huckabee and Coats struck a
local marketing agreement
In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
to have the four Pine Bluff stations he owned be operated by PB Radio, which is owned by Mike and Alpha Horne. PB Radio also has the option of purchasing them.
On July 31, 2018, as part of a format shuffle at Bluff City Radio, this station took on the KPBA callsign and urban contemporary format previously at 101.3. The oldies format moved to that frequency, which became
KDPX.
References
External links
PBA (FM)
Urban contemporary radio stations in the United States
{{Arkansas-radio-station-stub