KOXR (910 AM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Oxnard, California Oxnard () is a city in Ventura County in the U.S. state of California, United States. On California's Central Coast (California), Central Coast, it is the most populous city in Ventura County and the List of largest California cities by populati ...

. It broadcasts a traditional

ranchera Ranchera () or canción ranchera is a genre of traditional music of Mexico. It dates to before the years of the Mexican Revolution. Rancheras today are played in the vast majority of regional Mexican music styles. Drawing on rural traditional fo ...

music format An audio format is a medium for sound recording and reproduction. The term is applied to both the physical recording media and the recording formats of the audio content—in computer science it is often limited to the audio file format, but its ...

featuring

mariachi Mariachi (, , ) is a genre of regional Mexican music dating back to at least the 18th century, evolving over time in the countryside of various regions of western Mexico. The usual mariachi group today consists of as many as eight violins, two ...

groups from

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. It is owned by Lazer Media and calls itself "La Mexicana 102.1 y 910 AM." By day, KOXR broadcasts at 5,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. But to avoid interference to other stations on

910 AM The following radio stations broadcast on AM frequency 910 kHz: 910 AM is a regional broadcast frequency. See also List of broadcast station classes This is a list of broadcast station classes applicable in much of North America under inter ...

, it reduces power at night to 1,000 watts. It uses a

directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...

at all times. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is off Southern Pacific Milling Road in

Santa Paula Santa Paula (Spanish for " St. Paula") is a city in Ventura County, California, United States. Situated amid the orchards of the Santa Clara River Valley, the city advertises itself to tourists as the "Citrus Capital of the World". Santa Pau ...

, near the Santa Clara River. KOXR is also heard on 250 watt FM

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

K271CY at 102.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

in Oxnard.

History

On June 11, 1955, the station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

. It was owned by the Oxnard Broadcasting Corporation. For several decades the station aired a

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day). 150px, Logo for KOXR prior to the sign-on of the 102.1 FM simulcast. By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish. In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000. Kalmenson subsequently formed

Lotus Communications Lotus Communications Corporation is a media company that owns numerous radio stations and a few TV stations, and is one of the largest privately owned radio station groups in the United States. Headquarters are located in Los Angeles, and the co ...

with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000. Albert Vera had been a deejay at

KSPA KSPA (1510 AM "Punjabi Radio USA 1510 AM) is a Punjabi radio station located in Ontario, California. KSPA airs a Punjabi Talk and Punjabi Music. KSPA is one of the South Asian Community in Southern California. On June 1, 2016 KSPA was grant ...

(now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s. He sold the station to Radio Lazer three years later.

References

External links

FCC History Cards for KOXRKOXR website
* * OXR Radio stations established in 1955 OXR 1955 establishments in California {{California-radio-station-stub