KOOR (1010 AM "Urbana 1010") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

Milwaukie, Oregon Milwaukie is a city mostly in Clackamas County, Oregon, Clackamas County, Oregon, United States; a very small portion of the city extends into Multnomah County, Oregon, Multnomah County. The population was 21,119 at the 2020 United States Census, ...

, and serving the

Portland metropolitan area The Portland metropolitan area is a metropolitan area, metro area with its urban area, core in the U.S. states of Oregon and Washington (state), Washington. It has 5 principal cities, the largest being Portland, Oregon. The U.S. Office of Man ...

. The station is owned by

Bustos Media Bustos Media L.L.C. is a media corporation headquartered in Portland, Oregon. Bustos Media specializes in operating Spanish-language, and other ethnic, radio stations in the United States. Most of its stations broadcast in Spanish; however, two ...

and the

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...

is held by Bustos Media Holdings, LLC. It airs a

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. KOOR is a

daytimer A clear-channel station is a North American AM radio station that has the highest level of protection from interference from other stations, particularly from nighttime skywave signals. This classification exists to ensure the viability of cross ...

station. From dawn to dusk, it is powered at 4,500

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. But because

1010 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 1010 kHz: 1010 AM is a Canadian clear-channel frequency. CFRB Toronto and CBR (AM), CBR Calgary, Alberta, Calgary are both list of broadcast station ...

is a

Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...

clear channel frequency, at night it must go off the air to avoid interference. KOOR is permitted to operate at 1,100 watts during

critical hours Critical hours for radio stations is the time from sunrise to two hours after sunrise, and from two hours before sunset until sunset, local time. During this time, certain American radio stations may be operating with reduced power as a result of Se ...

History

Z-Rock, talk and sports

The station was assigned the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

KRKX on August 22, 1983. On February 28, 1988, the station changed its call sign to KZRC. While having this call sign, it was affiliated with the radio network "

Z Rock Z Rock was a nationally syndicated radio network based in Dallas, Texas, that, from the mid-1980s through the mid-1990s, played heavy metal and hard rock music. The format was one of several 24-hour satellite-delivered music formats offered ...

," which played

hard rock Hard rock or heavy rock is a heavier subgenre of rock music typified by aggressive vocals and Distortion (music), distorted electric guitars. Hard rock began in the mid-1960s with the Garage rock, garage, Psychedelic rock, psychedelic and blues ...

and

heavy metal music Heavy metal (or simply metal) is a Music genre, genre of rock music that developed in the late 1960s and early 1970s, largely in the United Kingdom and United States. With roots in blues rock, psychedelic rock and acid rock, heavy metal band ...

. It stayed with Z Rock for six years. From 1994 to 1999, its call sign was KXYQ. It featured a

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

and

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

format until mid-1998. At that point, it played classic country for about a year. On August 13, 1999, it changed again to "KGUY" (sports and pop-culture talk), and on March 15, 2004, to KZNY. On May 16, 2006, the call letters became "KSZN" and on January 18, 2007, to "KMUZ". On February 1, 2008, the call sign became the current "KOOR". In June 2010, owner

(through its license-holding subsidiary Bustos Media of Oregon License, LLC) reached an agreement to transfer KOOR and several

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

s to Adelante Media subsidiary Adelante Media of Oregon License, LLC. The FCC approved the deal on September 3, 2010, and the transaction was consummated on September 24, 2010.

Russian programming

In August 2010, KOOR began airing

Russian language Russian is an East Slavic languages, East Slavic language belonging to the Balto-Slavic languages, Balto-Slavic branch of the Indo-European languages, Indo-European language family. It is one of the four extant East Slavic languages, and is ...

programming under the brand "Russian Radio 7". The station previously broadcast a

Spanish-language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

format branded as "W Radio 1010 AM". It carried talk shows from XEW in

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. In June 2011, Adelante Media sold KOOR and three Portland area

s back to Bustos Media (through its license-holding subsidiary Bustos Media Holdings, LLC) for a combined sale price of $1,260,000. The FCC approved the transfer on August 16, 2011, and the deal was formally consummated on September 30, 2011. In November 2016, KOOR rebranded in Russian as "Наше Радио USA". However, as of February 2021, the station has reverted to a Spanish hits format, calling itself "Diez-Diez AM" ("Ten-Ten AM"), and imaging with the English phrase, "To The Max!".

Spanish rhythmic contemporary

On April 5, 2021, KOOR flipped to

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

hits, including

Reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...

music. It branded as "Urbana",

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

on KXXP (104.5 FM). On June 21, 2021, KOOR changed its format from a simulcast of Spanish rhythmic contemporary KXXP 104.5 FM to Spanish

, branded as "TUDN Deportes 1010".TUDN Deportes Debuts In Portland
Radioinsight - June 23, 2021 It became a

TUDN TUDN (pronounced tu-de-ene; formerly called Univision Deportes Network) is a Mexican Spanish language sports channel. Owned by TelevisaUnivision, it is an extension of the company's sports division of the same name, with TUDN the acronym of Tel ...

network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...

. In June 2022, former sister station KXXP (now KPLP) was sold by Jackman Holding Company, LLC to

Walla Walla University Walla Walla University is a private Adventist university in College Place, Washington. The university has five campuses throughout the Pacific Northwest. It was founded in 1892 and is affiliated with the Seventh-day Adventist Church. The ...

, ending the LMA that Bustos Media was in. Due to this, KOOR shifted back to Spanish rhythmic contemporary.

References

External links

Bustos Media, LLC
{{Daytime-only radio stations in Oregon

OOR ''Oor'' is the oldest currently published music magazine in the Netherlands, founded in 1971. ' is the Dutch word for ear. Until 1984, it was published as '. History The magazine was first published on 1 April 1971 as ''Muziekkrant Oor'', being ...

Radio stations established in 1988 Rhythmic contemporary radio stations in the United States Spanish-language radio stations in Oregon Milwaukie, Oregon 1983 establishments in Oregon