KOLC (97.3 FM) is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in

Carson City, Nevada Carson City, officially the Carson City Consolidated Municipality, is an Independent city (United States), independent city and the capital of the U.S. state of Nevada. As of the 2020 United States census, 2020 census, the population was 58,63 ...

, broadcasting to the

Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...

, Carson City and Lake Tahoe areas. KOLC, known as Ten Country, broadcasts a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of

History

The 97.3 MHz facility in Carson City went on air in 1972 as KPTL-FM. It was owned by William Cody Kelly and two years later was transferred to the Kelly Broadcasting Company, which gave its initials to the station's next callsign, KKBC. On August 30, 2011, KZTQ changed its call letters to KSGG and began stunting towards a new format, landing at rhythmic CHR as "Swag 97.3"; the previous KZTQ call sign moved to 93.7 FM. This marks a return to the format on this signal, as it was the original format of KWNZ during the 1990s and early 2000s prior to its own relocation to the 93.7 signal in 2004. On March 18, 2013, KSGG began stunting, running a loop directing listeners to KSGG (1230 AM) and FM translator K285EQ 104.9 FM. On March 20, 2013, KSGG changed its call letters to KOLC. On March 25, 2013, at noon, KOLC launched a

modern adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format, branded as "Little City 97.3". On March 4, 2014, KOLC began stunting again, redirecting listeners to FM translator K223AL 92.5 FM in South Lake Tahoe (a relay of KLCA-HD3), which picked up the "Little City" modern AC format.Little City Moves to 92.5 FM Translator
/ref> The next day (March 5), KOLC ended stunting and launched a country music format, branded as "Ten Country @ 97.3". Rudy Michaels has been the morning show host since shortly after the transition to the country music format.

References

External links

* * OLC Radio stations established in 1972 1972 establishments in Nevada Mass media in Carson City, Nevada Country radio stations in the United States {{Nevada-radio-station-stub