KNVO-FM (101.1 FM, "La Suavecita 101.1") is a radio station licensed to serve

Port Isabel, Texas Port Isabel is a city in Cameron County, Texas, United States. It is part of the Brownsville–Harlingen–Raymondville combined statistical area, Brownsville–Harlingen–Raymondville and the Matamoros–Brownsville Metropolitan Area, Matamoros ...

, United States. The station is owned by

Entravision Communications Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish language in the United States, Spanish-speaking Hispanic and Latino Americans, Hispanic community ...

. KNVO-FM broadcasts a Spanish adult hits music format to the

Rio Grande Valley Lower Rio Grande Valley (), often referred to as the Rio Grande Valley (RGV) of South Texas, is a region located in the southernmost part of Texas, along the northern bank of the Rio Grande. It is also known locally as the Valley or the 956 (the ...

area. The Entravision studios are located in

McAllen McAllen is a city in the U.S. state of Texas and the most populous city in Hidalgo County. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexican border. The city limits extend south to the Rio Grande, across ...

, with the transmitter near Rio Hondo.

History

After being approved in 1989, KVPA began broadcasting April 1, 1993, from studios on

South Padre Island South Padre Island is a barrier island in the U.S. state of Texas. The remote landform is located in Cameron County, Willacy County, and accessible by the Queen Isabella Causeway. South Padre Island was formed when the creation of the Port Ma ...

and airing a classic rock format. It was built by Charlie Trub, who had previously built up KRIO and KRIX. The station was sold to Sunburst Media and then, along with three other outlets, to Entravision in a $55 million acquisition in 2000. In 2003, KVPA's rhythmic contemporary hit radio format became KNVO-FM with a Spanish-language adult contemporary format under the brand . The station was assigned the KNVO-FM

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

for the second time by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on October 2, 2007. The station was known as until early 2018, when the station renamed itself as .

References

External links

NVO-FM NVO-FM Radio stations established in 1993 Mass media in McAllen, Texas 1993 establishments in Texas Entravision Communications stations Regional Mexican radio stations in the United States Adult hits radio stations in the United States {{Texas-radio-station-stub