KNBB (97.7 FM) is a broadcast

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

in the United States. Licensed to

Dubach, Louisiana Dubach is a town in Lincoln Parish, Louisiana, United States. The population was 908 in 2020. Dubach is part of the Ruston micropolitan statistical area. History Although there were settlers in the Dubach area as early as the late-1840s, the ...

, the station serves the

Ruston, Louisiana Ruston is a small city in and the parish seat of Lincoln Parish, Louisiana, United States. The 2020 population was 22,166. Ruston is near the eastern border of the Ark-La-Tex region and is the home of Louisiana Tech University. Ruston is the prin ...

area with a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

format branded Sportstalk 97.7. The station's

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...

is held by Red Peach LLC. The station was founded by William W. Brown in 1984 as KPCH and broadcast with

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

, and

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

music formats in its early history. Brown sold KPCH in 2003 for $1.5 million to Communications Capital Managers. In 2007, the original KPCH switched its call sign and format with sports station KNBB. The new KNBB became the local home of the

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

network and Louisiana Tech University sports. In 2017, KNBB changed its national network affiliation to

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

History

As KPCH (1984–2006)

Founded by William W. Brown, the station first signed on as KPCH on June 4, 1984. It was officially licensed on September 24, 1984 to

. KPCH was originally a music station; the ''1987 Broadcasting Yearbook'' listed its format as

. In 1988, KPCH became an

station. By 1992, KPCH added oldies and five hours a week of

gospel music Gospel music is a traditional genre of Christian music and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music vary according to culture and social context. Gospel music is compo ...

. The following year, KPCH changed to a full time 1950s to 1970s oldies format branded "K-Peach 97FM". Beginning around

2000 2000 was designated as the International Year for the Culture of Peace and the World Mathematics, Mathematical Year. Popular culture holds the year 2000 as the first year of the 21st century and the 3rd millennium, because of a tende ...

, KPCH began broadcasting

LSU Tigers football The LSU Tigers football program, also known as the Fighting Tigers, represents Louisiana State University in college football. The LSU Tigers and Lady Tigers, Tigers compete in the Football Bowl Subdivision (FBS) of the National Collegiate Athle ...

games; the affiliation remains active as of 2024. In April 2003, Communications Capital Managers LLC purchased KPCH from Brown for $1.5 million. Communications Capital rebranded KPCH as "The Peach 97.7".

As KNBB (2007–present)

KPCH swapped formats and call signs with 99.3 KNBB on January 1, 2007. Branded "ESPN 97.7", the new KNBB changed from oldies to sports, carrying a local afternoon talk show, national programming from

, and

Louisiana Tech University Louisiana Tech University (Louisiana Tech, La. Tech, or simply Tech) is a public university, public research university in Ruston, Louisiana, United States. It is part of the University of Louisiana System and Carnegie Classification of Institu ...

sports. In Occtober 2017, KNBB rebranded as "Sports Talk 97.7" and changed its national network affiliation from ESPN to

. On April 29, 2020, the station went silent due to a thunderstorm knocking down its broadcast tower. The station's programming temporarily moved to sister station 99.3 KPCH. KNBB resumed broadcasting on 97.7 on May 12, 2021.

Programming

KNBB has local sports shows in morning and afternoon drive times; other hours have

. On game days, KNBB broadcasts live play-by-play coverage of

Louisiana Tech Lady Techsters basketball The Louisiana Tech Lady Techsters basketball team represents Louisiana Tech University in Ruston, Louisiana. The team currently competes in Conference USA. The current head coach of the Lady Techsters is Brooke Stoehr. Louisiana Tech has won thr ...

Louisiana Tech Bulldogs baseball The Louisiana Tech Bulldogs baseball team represents Louisiana Tech University in NCAA Division I college baseball. The Louisiana Tech baseball team participates in Conference USA. The Bulldogs play their home games on campus at J. C. Love Field ...

, and

. KNBB also carries a weekly talk show with the head coaches of Louisiana Tech football and

Louisiana Tech Bulldogs basketball The Louisiana Tech Bulldogs basketball program, nicknamed the Dunkin' Dogs, represents intercollegiate men's basketball at Louisiana Tech University. The program competes in Conference USA in Division I of the National Collegiate Athletic Assoc ...

during their teams' seasons.

Technical information

KNBB broadcasts with 50 kilowatts of

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

, both horizontally and vertically. The transmitter site for KNBB is in the Unionville section of city of license

Dubach Dubach is a town in Lincoln Parish, Louisiana, United States. The population was 908 in 2020. Dubach is part of the Ruston micropolitan statistical area. History Although there were settlers in the Dubach area as early as the late-1840s, the ...

, near the intersection of

U.S. Route 167 U.S. Route 167 is a north-south United States Numbered Highway System, United States Highway within the U.S. states of Louisiana and Arkansas. It runs for from Ash Flat, Arkansas at U.S. Route 62/U.S. Route 412 to Abbeville, Louisiana at Louis ...

and State Highway 822. The station studios for KNBB and other Red Peach stations are near downtown Ruston, about two-thirds of a mile east of the Louisiana Tech University campus.

References

External links

{{Sports Radio Stations in Louisiana Lincoln Parish, Louisiana Radio stations in Louisiana Sports radio stations in the United States Radio stations established in 1984 1984 establishments in Louisiana Sports in Louisiana