KMZR is a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Atwater, California Atwater is a city on State Route 99 in Merced County, California, United States. Atwater is west-northwest of Merced, at an elevation of . The population as of the 2020 census was 31,970, up from 28,168 in 2010. Geography Atwater is in north ...

, serving

Merced, California Merced (; Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 census, the city had a population of 86,333, up from 78,958 in 2010. Incorporated on Apri ...

. KMZR is owned and operated by Alfredo Plascencia's Lazer Media, through licensee Lazer Licenses, LLC.

History

The station was assigned the call letters KVRQ on April 15, 1991. On July 16, 1991, the station changed its call sign to KVRK, on July 18, 1991, to KVRQ, on April 30, 1999, to KJMQ, on February 2, 2012, to KBRE, and on May 4, 2016, to the current KMZR. On May 4, 2016, Radio Lazer changed call letters to KMZR and flipped its format to

; the previous

active rock Active rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock stations play a balance of new hard rock songs with valued classic rock favorites, normally with an emphasis on the harder edge o ...

format was moved with the KBRE call letters to 1660 AM and 105.7 FM.

References

External links

* MZR Regional Mexican radio stations in the United States Mass media in Merced County, California Radio stations established in 1997 1997 establishments in California {{California-radio-station-stub