KMXA (1090

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a commercial AM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

licensed to Aurora, Colorado, and serving the

Denver metropolitan area Denver is the central city of a conurbation region in the U.S. state of Colorado. The conurbation includes one continuous region consisting of the six central counties of Adams, Arapahoe, Broomfield, Denver, Douglas, and Jefferson. The Denver r ...

. It broadcasts a

Spanish-language Spanish ( or , Castilian) is a Romance languages, Romance language of the Indo-European language family that evolved from colloquial Latin spoken on the Iberian peninsula. Today, it is a world language, global language with more than 500 millio ...

Sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

and is owned by

Entravision Communications Corporation Entravision Communications Corporation is an American media company based in Santa Monica, California. Entravision primarily caters to the Spanish-speaking Hispanic community and owns television and radio stations and outdoor media, in several ...

. KMXA broadcasts at 50,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s by day, the maximum power for FCC-licensed AM radio stations. But because AM 1090 is a clear channel frequency, reserved for Class A stations KAAY

Little Rock ( The "Little Rock") , government_type = Council-manager , leader_title = Mayor , leader_name = Frank Scott Jr. , leader_party = D , leader_title2 = Council , leader_name2 ...

, WBAL

Baltimore Baltimore ( , locally: or ) is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland, fourth most populous city in the Mid-Atlantic (United States), Mid-Atlantic, and List of United States cities by popula ...

and XEPRS

Tijuana Tijuana ( ,"Tijuana"
(US) and < ...

, KMXA must greatly reduce power at night to 500 watts to avoid interference. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at all times.

History

On September 12, 1972, the station went on the air as KAAT, originally licensed to

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

. It was powered at 50,000 watts, but was a

daytimer A clear-channel station is an AM radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. The system exists to ensure the viability of cross-coun ...

, and was owned by the Colorado Radio Corporation. In 1978, Colorado Radio Corporation sold KAAT to Leo Payne Broadcasting. On January 2, 1979, KAAT became KLDR (now used by a station in

Medford, Oregon Medford is a city in and the county seat of Jackson County, Oregon, in the United States. As of the 2020 United States Census on April 1, 2020, the city had a total population of 85,824 and a metropolitan area population of 223,259, making the Me ...

). The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station." KLDR also carried broadcasts of

Colorado State Rams The Colorado State Rams are the athletic teams that represent Colorado State University (CSU). Colorado State's athletic teams compete along with 8 other institutions in the Mountain West Conference, which is an NCAA Division I conference and sp ...

football. 1984 saw KLDR become KLSZ, a call sign modified to KLSC on September 25, 1985. In 1987, KLSC became KYBG (known as "KBIG"), the first all-sports radio station west of the Mississippi River, which was on air in the late 1980s and early 1990s.

Irv Brown Irv Brown (March 30, 1935 – February 3, 2019) was an American sportscaster, and basketball and baseball player, coach, executive, and official. Early life Brown earned seven letters at North High School in Denver, where he starred in footba ...

was an early host on the station as well. On December 29, 1995, KYBG dropped the sports format and began simulcasting KQKS. In August 1996, after being sold to EXCL Communications (which later became Entravision), KYBG flipped to Spanish-language programming as KMXA. In 2009, the station began simulcasting sister station

KXPK KXPK (96.5 MHz "La Tricolor 96.5") is a commercial FM radio station licensed to Evergreen, Colorado, and serving the Denver- Boulder radio market. The station is owned by Entravision and it airs a Regional Mexican radio format. Its studios ar ...

96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format. Up until the 2012 season, KMXA carried live

play-by-play In sports broadcasting, a sports commentator (also known as sports announcer or sportscaster) provides a real-time commentary of a game or event, usually during a live broadcast, traditionally delivered in the historical present tense. Radio was ...

of the

Colorado Rockies The Colorado Rockies are an American professional baseball team based in Denver. The Rockies compete in Major League Baseball (MLB) as a member club of the National League (NL) West division. The team plays its home baseball games at Coors Fie ...

Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

. On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format. On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 80s/90s Spanish adult contemporary hits format as "La Suavecita." On January 21, 2019, KMXA split from its simulcast with KJMN and switched to

ESPN Deportes Radio ESPN Deportes Radio was an American Spanish language sports radio network created and produced by Disney-owned ESPN. Programming included call-in talk shows and commentary from hosts about a full range of sporting events, including soccer, Ameri ...

Spanish sports.ESPN Deportes Returns to Denver
Radioinsight - January 21, 2019 Over the weekend of August 31, 2019, the station dropped ESPN Deportes ahead of the network's September 8 closure. The station played ranchero and norteno music as "José 1090AM". It has since returned to Spanish sports with programming from

TUDN Radio TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision. It launched on March 15, 2017 on ten AM and FM radio stations, most of which previo ...

as of August 2020.

Previous logos

References

External links

FCC History Cards for KMXA
{{Entravision Communications MXA (AM) Radio stations established in 1984 MXA (AM) Mass media in Aurora, Colorado Entravision Communications stations Regional Mexican radio stations in the United States