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KMVA (97.5
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...
station licensed to Dewey-Humboldt, Arizona. It is owned by Riviera Broadcast Group. KMVA and
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
KZON KZON (103.9 FM) is a commercial radio station licensed to Gilbert, Arizona, and broadcasting to the Phoenix metropolitan area. It simulcasts an Rhythmic Hot AC radio format with co-owned KMVA 97.5 FM Dewey-Humboldt, Arizona, as "Hot 97.5 ...
103.9 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 103.9 MHz: Albania * BBC World Service in Tirana Argentina * LRI319 del Rosario in Rosario, Santa Fe * Radio María in Sauce, Corrientes Australia * ...
in Gilbert
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
an
rhythmic hot AC Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adul ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
, covering the
Phoenix metropolitan area The Phoenix metropolitan area, also known as the Valley of the Sun, the Salt River Valley, metro Phoenix, or The Valley, is the largest metropolitan statistical area in the Southwestern United States, with its largest principal city being the c ...
. KMVA has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 42,000 watts. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is on Tower Mountain Road in
Crown King, Arizona Crown King is an unincorporated community in Yavapai County, Arizona, United States. Crown King has a ZIP Code of 86343; in 2000, the population of the 86343 ZCTA was 133. The site of a former gold mining town, Crown King is 28 miles west of ...
.


History


In Flagstaff

In 1985, Santa Rosa Broadcasting obtained a
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
to build a new FM station at 97.5 in Flagstaff. The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on . The original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was KENR. It began with a
soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
format. The station was acquired by The Voice of Northern Arizona Ltd., the owners of KVNA
600 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 600 kHz: 600 AM is a Regional broadcast frequency Argentina * LU5 in Neuquén, Neuquén. Bolivia * CP190 in Sucre Brazil * Rádio Mirante, ZY ...
. It was relaunched on January 15, 1988, as KVNA-FM, moving to a mainstream
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
sound. By 1992, it had shifted to Top 40 - CHR, branded as "The Heat". Then a couple of years later, KVNA-FM switched to
alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
. The Park Lane Group bought KVNA-AM-FM in 1995. The FM station ended the alternative format and returned to AC as "Sunny 97". While some listeners lamented the change, Park Lane cited the lack of an AC station in the market for the move.


Move closer to Phoenix

Marathon Media, a company known for taking rural stations and moving them closer to larger metropolitan areas in order to sell them for a higher amount, purchased KVVA-FM in 2003. It got approval to move the station to a site between Phoenix and
Prescott Prescott may refer to: People Given name * Prescott E. Bloom, American lawyer and politician * Prescott Bush, American banker and politician * Samuel Prescott Bush, American industrialist * Prescott F. Hall, American lawyer, author and eugenicist ...
to cover the Phoenix metropolitan area. On January 1, 2005, in order to remain in Flagstaff, the "Sunny" format moved to 100.1 FM, which changed its call letters from KLOD to become the new
KVNA-FM KVNA-FM (100.1 FM broadcasting, FM, "Peak 100.1") is a commercial radio station in Flagstaff, Arizona broadcasting an adult contemporary format. It is one of six radio stations in the Flagstaff-Prescott, Arizona, Prescott region of Northern Ariz ...
. The new 97.5 facility, now with its tower closer to Phoenix, began broadcasting in April 2005. The new call sign was KZLB, calling itself "97.5 Latino Beat," featuring a mix of Spanish-language Contemporary Hits and
Reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
. The station was in the process of being sold at the time. KVIB 95.1, a station broadcasting from the same location with an identical format, signed on the air just one month later, thus forcing KZLB off the air for three months. 97.5 returned to the airwaves in late August with a format mixing classic and more recently recorded
Adult Standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
and Swing music. It was known on-air as "Star 97.5" with the KRZS call letters. KRZS flipped to
Rhythmic AC Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adu ...
as "MOViN' 97.5" at 5PM on October 27, 2006. The last song on Star 97.5 was "
You Make Me Feel So Young "You Make Me Feel So Young" is a 1946 popular song composed by Josef Myrow, with lyrics written by Mack Gordon. It was introduced in the 1946 musical film '' Three Little Girls in Blue'', where it was sung by the characters and performed by Vera-E ...
" by
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
, while the first song on Movin' 97.5 was " Bust a Move" by
Young MC Marvin Young (born May 10, 1967), better known by his stage name Young M.C., is an American rapper, singer and actor. He is best known for his 1989 hit " Bust a Move". His debut album '' Stone Cold Rhymin found international acclaim. Young h ...
. A goodbye message on the website explained why the owners made the decision to switch formats, citing an inability grow the audience to sustainable levels. Throughout 2009, the station began adding various
Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Syste ...
pop and rock songs, moving more into a
Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
direction but keeping some of the rhythmic material. During this period, the station aired the syndicated ''
Elvis Duran and the Morning Show ''Elvis Duran and the Morning Show'' (formerly known as ''The Z Morning Zoo'') is an American syndicated weekday morning radio program hosted by Elvis Duran. The show originates from the studios of Newark-licensed WHTZ in New York City, a To ...
'' and ''
On Air With Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday radio syndication, syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles contemporary hit radio, Top 40 station 102.7 KIIS-FM a ...
''. On November 24, 2010, KMVA temporarily dropped its Top 40 format and began playing all-
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
. In addition, all references to "MOViN'" were omitted, an indication that KMVA would flip to a new format after the Christmas holidays. On December 20, 2010, management revealed that at midnight on December 25, 2010, KMVA would officially become Hot 97.5, a
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
station with a unique mix of Top 40 and Hot AC currents. The first three songs on "Hot" were "
Raise Your Glass "Raise Your Glass" is a song recorded by American singer Pink for her first greatest hits album '' Greatest Hits... So Far!!!'' (2010). It was written by Pink along with frequent collaborators Max Martin and Karl "Shellback" Schuster. The song c ...
" by
P!nk Alecia Beth Moore-Hart (née Moore; born September 8, 1979), known professionally as Pink (stylized as ), is an American singer and songwriter. She is known for her acrobatic stage presence and activism. At the age of 15, Pink formed the shor ...
, "
September September is the ninth month of the year in the Julian and Gregorian calendars. Its length is 30 days. September in the Northern Hemisphere and March in the Southern Hemisphere are seasonally equivalent. In the Northern hemisphere, the b ...
" by Daughtry, and "
Viva La Vida (, ; ) is a song by British rock band Coldplay. It was written by all members of the band for their fourth album, ''Viva la Vida or Death and All His Friends'' (2008). The lyrics contain historical and Christian references (King Louis XVI of ...
" by
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
. Both Elvis Duran and Ryan Seacrest's shows were retained at KMVA after the transition. The station was added again to
Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...
's
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
panel as of July
2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...
.


Hot 97.5/103.9

In early 2012, KMVA shifted its direction towards
Dance music Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded dance musi ...
. It added a new slogan, "The Hits and Dance Channel". It also dropped Elvis Duran for a music-driven morning show that same year. By 2013, the Dance product was phased out for more Hot AC product, but remained within the Top 40/CHR realm. However, by the Fall of 2013, KMVA returned to an Adult Top 40 direction altogether. On December 27, 2013, Trumper Communications and Riviera Broadcasting Group announced that they would merge their Adult Top 40 outlets into one simulcast, with KMVA and
KEXX KEXX may refer to: * Davidson County Airport (ICAO code KEXX) * KZON, a radio station (103.9 FM) licensed to serve Gilbert, Arizona, United States, which held the call sign KEXX from 2010 to 2016 * KEXX, a REXX dialect included with KEDIT XED ...
becoming "Hot 97.5/103.9 Trending Radio." The combined signals made their launch on December 31, 2013. On March 14, 2014, the sale of KMVA by Trumper Communications to Riviera Broadcasting was consummated at a price of $11,270,000. On June 17, 2022, at noon, KMVA and KZON shifted to rhythmic hot AC, keeping the "Hot" branding and adopting the "Rhythm of the Valley" positioner. The first song was "
Hot in Herre "Hot in Herre" is a song by American rapper Nelly, released as the lead single from his second album, ''Nellyville'' (2002). It was released on May 7, 2002, by Universal Records. It was written by Nelly, Charles Brown, and the producers the Nept ...
" by
Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, and actor. He grew up in St. Louis, Missouri, and embarked on his musical career in 1993 as a member of the Midwest hip hop g ...
.Hot 97.5/103.9 Phoenix Relaunches as the Rhythm of the Valley
/ref>


References


External links

* * {{coord, 34.235, N, 112.368, W, type:landmark_region:US_source:FCC, display=title MVA Rhythmic contemporary radio stations in the United States Rhythmic adult contemporary radio stations