KMRX (96.1 FM, "Big 96.1") is a classic hits music formatted

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located and licensed in

El Dorado, Arkansas El Dorado ( ) is a city in and the county seat of Union County, Arkansas, Union County, on the southern border of Arkansas, United States. According to the 2020 census, the population of the city is 17,755. El Dorado is headquarters of the Ark ...

and serves

North Louisiana North Louisiana (), also known locally as Sportsman's Paradise, (a name sometimes attributed to the state as a whole) is a region in the U.S. state of Louisiana. The region has two metropolitan areas: Shreveport-Bossier City and Monroe-West Monr ...

and

South Arkansas South Arkansas lies within the southernmost portions of Arkansas Gulf Coastal Plain and Delta regions. It encompasses the lower 15 counties of the state. History In the 1920s, nationwide attention focused on South Arkansas when the Smackover Fi ...

. The station is owned and operated by Noalmark Broadcasting Corporation. The station was assigned the KMRX

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

on July 5, 2004. When its call letters were KXZX, the station originally had a HAC format and was branded as "96X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station aired

The Kidd Kraddick Morning Show ''The Kidd Kraddick Morning Show'' (formerly ''Kidd Kraddick in the Morning'') is an American ensemble morning radio show that originates from Dallas, Texas. The show is heard weekday mornings on flagship station, KHKS, and on dozens of othe ...

during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved to KELD-FM which rebranded as "106.5 the Planet". KMRX is managed by J.J. Cook. Operations Manager is J. Randal Harvey.

References

External links

MRX Classic hits radio stations in the United States Noalmark Broadcasting Corporation radio stations El Dorado, Arkansas {{Arkansas-radio-station-stub