KMMA (97.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Green Valley, Arizona Green Valley is an unincorporated community and census-designated place (CDP) in Pima County, Arizona, United States. The population was 22,616 at the 2020 census. Geography Green Valley is located along the western side of the Santa Cruz Ri ...

and serving the

Tucson metropolitan area , "(at the) base of the black ill , nicknames = "The Old Pueblo", "Optics Valley", "America's biggest small town" , image_map = , mapsize = 260px , map_caption = Interactive map ...

. It carries a

Spanish Contemporary Regional styles of Mexican music vary greatly from state to state. Norteño, banda, duranguense, Son mexicano and other Mexican country music genres are often known as regional Mexican music because each state produces different musical sounds ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

and is owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

The studios are on North Oracle Road. KMMA has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 25,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

is on Pima Mine Ranch Road, southeast of Tucson, near the

Pima County Fair The Pima County Fair is a funfair that happens every year in Tucson, Arizona. The fair runs for 11 days in the month of April. It features live animal shows, concerts, carnival rides and vendors. Hundreds of local groups perform every year. The ...

grounds. Because of the transmitter location, the station is hard to pick up in most northern suburbs of Tucson, but is easy to receive in central and southern communities. KMMA broadcasts using

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

technology. Its HD2

digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compressi ...

carries the

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbrella brand for iHear ...

Love Song A love song is a song about romantic love, falling in love, heartbreak after a breakup, and the feelings that these experiences bring. A comprehensive list of even the best known performers and composers of love songs would be a large order. ...

s format.

History

Christian music (1990 - 2001)

The station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air on . The

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

was KGMS, which represented letters in the name of the owner, Good MuSic, Inc. KGMS was a

Christian Contemporary Contemporary Christian music, also known as CCM, Christian pop, and occasionally inspirational music is a genre of modern popular music, and an aspect of Christian media, which is lyrically focused on matters related to the Christian faith and ...

station that played Christian pop, rock, and even dance songs in the mix. Even though the station's transmitter was about 30 miles from Tucson, it was marketed to Tucson radio listeners.

Oldies (2001-2003)

In 2001, it became "Cool FM", an

oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music (broadly characterized as classic rock and pop rock) from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as wel ...

station using the call sign KWFM-FM. KWFM originally was on 92.9, but when its owner,

Clear Channel Communications iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

switched it to

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

as "Coyote Country", those call letters and format became available to 97.1. Problems with signal reception across the city were evident. Plans to move the station's license to Tucson and increase its power were never approved by the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...

, leaving poor ratings for Cool FM.

Spanish-language music (2003-2011)

In 2003, KWFM oldies music and call letters were moved to AM. 97.1 flipped to KTZR-FM, with a Spanish-language oldies format, "La Preciosa 97.1." It switched again, this time to Spanish AC as "Mia 97.1". Programming 97.1 to Tuscon's Latino community did not improve the ratings. KTZR-FM was ranked anywhere from 15th to 20th place in

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging ...

numbers.

News/Talk (2011-2013)

On November 28, 2011, KTZR-FM flipped to a

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simult ...

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

station

KNST KNST (790 AM) is a commercial radio station in Tucson, Arizona, airing a news/talk radio format. The station is owned by iHeartMedia and serves Greater Tucson, including the suburbs of Marana, Oro Valley, Green Valley, Sahuarita, Sierra Vista, a ...

790 AM. It changed its call letters to KNST-FM.

Country (2013-2021)

On February 14, 2013, KNST-FM flipped to country music as "Wild Country 97.1". A week later, the call sign changed to KYWD. On December 18, 2015, KYWD rebranded as "97.1 The Bull".

Hot Adult Contemporary (2021-2022)

On January 6, 2021, at 9:29 am, KYWD's country format moved to the stronger

92.9 FM The following radio stations broadcast on FM frequency 92.9 MHz: Argentina * Activa in Rosario, Santa Fe * Carrodilla in Carrodilla, Mendoza * La Red in Presidencia Roque Sáenz Peña, Chaco * Pacífico in Salta * Peregrina in Buenos Aires * Radi ...

frequency as part of a format swap. 97.1 picked up KMIY's former

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, qui ...

format, now branded as "My 97.1". The KMIY call sign moved to the 97.1 frequency on March 29.

Spanish Contemporary (2022-present)

The station's call sign was changed to KMMA on September 16, 2022. On September 23, at 4:58 pm, after playing " Bad Habits" by

Ed Sheeran Edward Christopher Sheeran (; born 17 February 1991) is an English singer-songwriter. Born in Halifax, West Yorkshire and raised in Framlingham, Suffolk, he began writing songs around the age of eleven. In early 2011, Sheeran independently r ...

, KMMA began stunting with a jockless

Spanish CHR Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many Latin American countries **Spanish cuisine Other places * Spanish, Ontario, Cana ...

music playlist, with liners in both English and Spanish advising listeners to get ready for a new radio station and to be "a part of history". The first song under the stunt was "

Soy Peor "Soy Peor" (English: "I'm Worse") is the single by Puerto Rican rapper Bad Bunny. It was originally released on December 8, 2016, through Rimas Entertainment as a standalone single. The song was written by Bunny and DJ Luian with the former handli ...

" by

Bad Bunny Benito Antonio Martínez Ocasio (born March 10, 1994), known professionally as Bad Bunny, is a Puerto Rican rapper and singer. His musical style is defined as Latin trap and reggaeton. He rose to prominence in 2016 with his song "Diles", w ...

. While at the time of the shift the station had not disclosed any further information as to when the change would take place, radio news website ''RadioInsight'' had revealed iHeart's potential plans over two months earlier on July 13. iHeart management had registered several domains for the station, which suggested possibilities for the station such as a flip to

sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comedy ...

as "

Wildcat The wildcat is a species complex comprising two small wild cat species: the European wildcat (''Felis silvestris'') and the African wildcat (''F. lybica''). The European wildcat inhabits forests in Europe, Anatolia and the Caucasus, while the ...

97.1" or a resurrection of the "My" format's predecessor on 92.9 FM,

adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, 2 ...

as "The Mountain". The change came after the format proved unable to recover from the move to 97.1 in local Nielsen ratings, bottoming out with a 0.6 share in the August 2022 books.Mega 97.1 Debuts In Tucson
/ref>Domain Insight 7/13: Format Change Coming to My 97.1 Tuscon?
/ref> Om September 26, 2022 at 7:03 am, the station flipped to a bilingual-presented Spanish CHR format as “Mega 97.1, #1 Para Latino Hits”. The first song played on Mega was "

Provenza Provenza is a surname. Notable people with the surname include: * Karlee Provenza, American politician * Paul Provenza (born 1957), American actor, comedian, and filmmaker * Louie Provenza Detective Lieutenant II Louie Provenza is a fictional ...

" by

Karol G Carolina Giraldo Navarro (born 14 February 1991), known professionally as Karol G (stylized in all caps), is a Colombian singer and songwriter. She is predominantly described as a reggaeton and Latin trap artist, but has experimented with a va ...

. With the move, the station added former

KZZP KZZP (104.7 FM) is a commercial radio station licensed to Mesa, Arizona, and serving the Phoenix metropolitan area. The station airs a top 40 (CHR) format and is owned and operated by iHeartMedia. Studios and offices are on East Van Buren Stree ...

Phoenix afternoon host Suzette Rodriguez in mornings from 6am-12pm and Ivan Gonzalez from 12-6pm. Rodriguez, a Tucson native, was previously heard on

KRQQ KRQQ (93.7 FM) is a radio station in Tucson, Arizona. It has a power of 93,000 watts effective radiated power and is owned by . Its transmitter is on Tucson Mountain. Known as 93.7 KRQ, the station plays top 40 (CHR) music, and its primary audi ...

and the syndicated JohnJay & Rich morning show, and had most recently tracked afternoons in the market on

KOHT KOHT (98.3 FM) is an urban-leaning rhythmic contemporary station serving Tucson, Arizona, and is licensed to Marana, (a northwestern suburb of Tucson). It has been owned by since July 30, 2001 and broadcasts with an ERP of 6 kW. The sta ...

References

External links

Official website
* {{IHeartMedia

MMA Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, incor ...

Radio stations established in 1991 IHeartMedia radio stations 1991 establishments in Arizona Contemporary hit radio stations in the United States