KMLK (98.7
FM, "The Heart and Soul") is an American
radio station
Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
airing an
urban contemporary
Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...
format licensed to
El Dorado, Arkansas
El Dorado ( ) is a city in and the county seat of Union County, Arkansas, Union County, on the southern border of Arkansas, United States. According to the 2020 census, the population of the city is 17,755.
El Dorado is headquarters of the Ark ...
. The station is owned by
Noalmark Broadcasting Corporation.
History
The station started life as KRIL, and aired a country format in the mid-1970s. When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a
Top 40
In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
music format under the branding "Q99". Due to major Top 40 competition in the market, the station evolved into a
Hot AC
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
format in the 1980s. In the 2010s, the station flipped back to country. On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies.
Noalmark Swaps Formats in El Dorado
Radioinsight - July 17, 2017
References
External links
MLK
Noalmark Broadcasting Corporation radio stations
Radio stations established in 1963
1963 establishments in Arkansas
Urban contemporary radio stations in the United States
El Dorado, Arkansas
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