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KMGA (99.5 FM) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Albuquerque, New Mexico Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
. The station is owned by
Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...
and broadcasts an
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
. For much of November and December it switches to
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
. The
radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...
s and offices are in
Downtown Albuquerque Downtown Albuquerque is the central business district of Albuquerque, New Mexico, United States. It is where a significant number of the city's highrise buildings are located, and is the center of government and business for the Greater Alb ...
. KMGA has an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 22,500
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
tower is atop
Sandia Crest Sandia Crest, also known locally as Sandia Peak or simply as the Crest, is a mountain ridge that, at , is the highpoint of the Sandia–Manzano Mountains, and is located in the Sandia Mountains of Bernalillo County, New Mexico, United State ...
east of the city.


Programming


Personalities

Notable personalities on the station include nationally syndicated hosts Bob & Sheri (mornings) and
John Tesh John Frank Tesh Jr. (born July 9, 1952) is an American musician and radio and television presenter. He wrote the '' NBA on NBC'' basketball theme " Roundball Rock", and hosts the ''Intelligence for Your Life'' radio show. In addition, since 20 ...
"Intelligence for Your Life" (evenings) along with local hosts Steph Duran (middays) and Doug Duroucher (afternoons). On January 1, 2018, KMGA changed slogans to "Today's Best Mix", with no changes in staff or format. Past morning shows include Meredith Dunkel and Chris Fox of "The Meredith and Fox Show" which began in June 2015. Another change in mornings happened in November 2016 when Meredith was joined by a new co-host, Doug Durocher from
San Bernardino, California San Bernardino ( ) is a city in and the county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 census, making it the List of ...
. In January 2017 Bryan Simmons joined KMGA as program director from
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
. In June 2017 a new host Steph Duran from
sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...
KRST KRST (92.3 FM broadcasting, FM) is a commercial radio, commercial radio station in Albuquerque, New Mexico. It is owned by Cumulus Media and airs a country music radio format. The radio studios and offices are located in Downtown Albuquerqu ...
joined the morning show replacing Meredith Dunkel who left for a new job in
Tucson, Arizona Tucson (; ; ) is a city in Pima County, Arizona, United States, and its county seat. It is the second-most populous city in Arizona, behind Phoenix, Arizona, Phoenix, with a population of 542,630 in the 2020 United States census. The Tucson ...
. The show was then billed as "The Magic Morning Show with Doug & Duran". Scott Simon and Rachel Michaels had hosted "Magic in the morning with Simon and Rachel" beginning in late May 2014. Simon and Rachel had moved over from country sister station
KRST KRST (92.3 FM broadcasting, FM) is a commercial radio, commercial radio station in Albuquerque, New Mexico. It is owned by Cumulus Media and airs a country music radio format. The radio studios and offices are located in Downtown Albuquerqu ...
, which at that time had picked up the
Nash FM Nash is a media brand owned by Cumulus Media. It covers country music-related properties owned by Cumulus, including radio stations, digital properties and publications ('' Nash Country Daily''), Nash TV (a video on-demand service operated in pa ...
brand as well as its national morning show. However Simon and Rachel were out after 11 months. Phil Moore had previously hosted mornings for seventeen years before retiring. By May
2012 2012 was designated as: *International Year of Cooperatives *International Year of Sustainable Energy for All Events January *January 4 – The Cicada 3301 internet hunt begins. * January 12 – Peaceful protests begin in the R ...
, KMGA became the market's only AC station.


Christmas music

For many years, KMGA plays
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
during part of November and most of December. Like most AC radio stations around the country, KMGA changes its format each year to playing all Christmas music beginning sometime in November until December 26. The slogan used during this period is "''Albuquerque's Home for the Holidays''". In November 2017, Christmas music began the second week of November starting earlier than in the past. In another unusual move, Christmas music was also featured throughout
Labor Day Labor Day is a Federal holidays in the United States, federal holiday in the United States celebrated on the first Monday of September to honor and recognize the Labor history of the United States, American labor movement and the works and con ...
weekend in 2020 branded as "Quarantine Christmas" to "lift the spirits" of listeners in the midst of the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
.


History

On November 11, 1963, the station first
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
as KARA-FM, the original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
. KARA-FM would be a sister station to now defunct KARA 1310 AM and aired a beautiful music format that would simulcast from 4am to 6pm. Star Broadcasting purchased the station in 1965 and changed to KBNM. The station operated at 3.7 kW at 150 feet. In March 1971 KBNM expanded to a 24-hour broadcast with contemporary rock by day and middle-of-the-road music at night. In May 1974 Star Broadcasting sold KBNM to Fontana Media Corporation for $150,000. The station then changed to KMYR later that year with a "progressive" Album Oriented Rock format upgraded to 20 kW. In September 1977 Fontana sold KMYR to Sunbelt Communications for $415,000. The station then changed to KZZX. In July 1978 Sunbelt would also purchase KQEO AM 920 from Swanson Broadcasting for $900,000 In June 1985 Sunbelt would sell KZZX and KQEO along with KSPZ and KVOR in Colorado Springs to Penn Communications for $5.4 million. In September it would become KMGA with the "Magic 99" branding and Soft Adult Contemporary format. In 1990 KMGA and KQEO were sold to Spacecom for $1.5 million. By 1993 some new programming strategies helped KMGA to become more competitive in the market. In November 1993 Spacecom sold KMGA and KQEO to Citadel Communications for $1.4 million. Citadel would also purchase its main competitor 93.3 KKOB-FM and 770 KKOB in January 1994.World Radio History


Jingles and imaging

Currently, KMGA uses the "Pure AC Bright"
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...
package. KMGA commissioned the Brighter version, and
WWLI WWLI (105.1 FM), branded Lite 105, is an American commercial radio station licensed to Providence, Rhode Island. The station is owned by Cumulus Media and broadcasts an adult contemporary radio format, switching to Christmas music for much of ...
in
Providence, Rhode Island Providence () is the List of capitals in the United States, capital and List of municipalities in Rhode Island, most populous city of the U.S. state of Rhode Island. The county seat of Providence County, Rhode Island, Providence County, it is o ...
, also owned by Cumulus, commissioned the Lighter version. In the past KMGA used various packages from Reelworld until 2014. KMGA uses the Benztown AC library for imaging, along with other AC stations owned by Cumulus.


References


External links


KMGA official website

FCC History Cards for KMGA
{{Cumulus Media Mainstream adult contemporary radio stations in the United States Cumulus Media radio stations
MGA Mga () is an types of inhabited localities in Russia, urban locality (an urban-type settlement) in Kirovsky District, Leningrad Oblast, Kirovsky District of Leningrad Oblast, Russia. Population: The name is almost certainly derived from the iden ...
Radio stations established in 1963 1963 establishments in New Mexico