KMAX-FM (94.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

, 94.3 The X) is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

broadcasting an

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

format. Licensed to

Wellington, Colorado Wellington is a statutory town in Larimer County, Colorado, United States. The population was 11,047 at the 2020 census. Geography Wellington is located at (40.702324, -105.005497). According to the United States Census Bureau, the town has ...

, United States, the station serves the

Fort Collins A fortification is a military construction or building designed for the defense of territories in warfare, and is also used to establish rule in a region during peacetime. The term is derived from Latin ''fortis'' ("strong") and ''facer ...

- Greeley area. The station is currently owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...

History

The station was granted a

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on April 21, 2000, and on October 15, 2002, the station was assigned the call sign KKQZ. The FCC issued a license to cover on February 26, 2003, and on May 7, 2007, the call sign was changed to the current KMAX-FM. On November 11, 2011, KMAX-FM began stunting with

Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject m ...

branded as "Santa 94.3". The station changed its programming to

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent the middle ground between classic rock and active rock ...

as "94.3 Loudwire" on December 3, 2012; the name came from the web magazine of the same name owned by Townsquare. On August 1, 2015, KMAX-FM began stunting as "Spin 94", airing a new format each day with a new format starting with CHR as "94.3 Hit FM", followed by a

Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within the Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...

knockoff as "Hide and Seek 94.3", classic country as "Classic 94.3", and finally Christmas music as "Ho Ho 94". On August 5 at noon, 94.3 flipped to alternative rock as "94.3 The X". The announcement had been made at a listener concert for sister station KKPL on the first night of stunting.94.3 Loudwire Fort Collins Spinning to Alternative
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References

External links

* MAX-FM Radio stations established in 2002 Alternative rock radio stations in the United States 2002 establishments in Colorado Townsquare Media radio stations {{Colorado-radio-station-stub