KLVE (107.5 FM, "107.5 K-LOVE") is a commercial radio station licensed to

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, with a Spanish AC format. The station is owned by

TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...

, and is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

for the Uforia Audio Network. The station has studios and offices located on Center Drive (near I-405) in West Los Angeles, and the

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located atop Mount Wilson. KLVE also uses a 100-

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booster station in Santa Clarita, KLVE-FM1 on 107.5 MHz.

History

Early years

On May 2, 1959, the station first signed on as KBBI owned by the Bible Institute of Los Angeles. Airing a

Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

format, it marked a re-entry to radio operations for the Bible Institute since selling off KTBI (1300 AM) in 1931; now known as KWKW (1330 AM), that station remains the oldest surviving radio station in the United States to have been signed on by a religious institution. In 1970, the Bible Institute, then doing business as Biola Schools and Colleges, sold KBBI and sister station KBBW in

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to PSA Broadcasting, a subsidiary of San Diego–based Pacific Southwest Airlines, for $1.15 million. PSA changed KBBI's

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

to KPSA in 1971, followed by KEZM in 1973. PSA operated four stations in California, all with

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

formats; KPSA was marketed primarily to women, complete with an in-house poet.

KLVE – "K-Love"

On September 4, 1974, the station changed its call letters to KLVE and began airing a

soft rock Soft rock (also known as light rock or mellow rock) is a form of rock music that originated in the late 1960s in the United States and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, mel ...

format, using the slogans "Something to Love", and "Get Your Rock Soft". In September 1975, K-Love Broadcasting Inc. bought the station. By the late 1970s, the new ownership ushered in the first Spanish-language FM station in Los Angeles. KLVE has consistently been the market's leading Spanish-language station for decades. It has maintained that lead with the advent of

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

Portable People Meter The Portable People Meter (PPM), also known as the Nielsen Meter, is a system developed by Arbitron (now Nielsen Audio) to measure how many people are exposed to individual Radio broadcasting, radio stations and television stations. This also ...

(PPM) electronic ratings measurement. With a weekly audience of nearly two million people, KLVE is among the most listened-to Spanish-language radio stations in the U.S., usually second to WSKQ in New York City, according to Nielsen Audio. The KLVE studio was located in Hollywood from 1975 to 1999. In 2000, it moved to Glendale, on Central Avenue south of the CA-134 Freeway. In 2013, as part of Univision Radio, KLVE joined sister radio stations KTNQ (1020 AM), KSCA (101.9 FM), KRCD (103.9 FM and KRCV (98.3 FM) at the Univision Los Angeles Broadcast Center west of the I-405 Freeway in Los Angeles. KLVE is unrelated to K-Love, an English-language

network owned by the non-profit Educational Media Foundation (EMF) based in

Rocklin, California Rocklin is a city in Placer County, California, United States, about from Sacramento, and about northeast of Roseville in the Sacramento metropolitan area. Besides Roseville, it shares borders with Granite Bay, Loomis and Lincoln. As of th ...

. Within California, the EMF's trademark for "K-Love" does not apply in Los Angeles, Orange, Ventura, Inyo, western portions of San Bernardino, San Diego, eastern portions of Kern, and western portions of Riverside, where Univision holds exclusive rights to the name under its own trademark registration. When the EMF acquired Los Angeles's KSWD as part of Entercom's merger with CBS Radio, the broadcaster was required to reach an agreement with Univision in order to use the "K-Love" brand within networked programming on the station; although details were not specified, the station is promoted locally under the name "Positive, Encouraging 100.3", with the positioning statement "the K-Love for Christian music".

On-air personalities

As of March 31st, 2025 Monday Thru Friday's: * Buena Vibra: 5AM-10AM -Featuring Luis Sandoval, Erika Reyna, Alejandra Espinoza, Y Orlando Panda * Donaji: 10AM-3PM * La Chula Y La Bestia: 3PM-7PM -Featuring Denise Reyes Y Paco Rodriguez * Orlando Panda: 7PM-12AM

HD Radio

KLVE broadcasts four channels in HD. HD Radio Guide for Los Angeles While the primary channel

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

s the station’s FM signal, channels HD2 and HD3 air Armenian-language programming and channel HD4 airs Russian-language programming.

References

External links

FCC History Cards for KLVE
* *

Notes

{{Univision Communications 1975 establishments in California Hispanic and Latino American culture in Los Angeles Mainstream adult contemporary radio stations in the United States Mass media in Los Angeles County, California Radio stations established in 1975 LVE LVE Univision Radio Network stations