KLUR (99.9 FM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

serving

Wichita Falls, Texas Wichita Falls ( ) is a city in and the county seat of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan area, Wichita Falls metropolitan statistical area, which encompasses all of Archer County, Tex ...

, and vicinity with a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format. It is under ownership of

Cumulus Media Cumulus Media, Inc. is a broadcasting company of the United States and is the second largest owner and operator of AM and FM radio stations in the United States ahead of Audacy and behind iHeartMedia iHeartMedia, Inc., or CC Media Holdi ...

History

Construction of KLUR, named KFMC for its first few months of existence, began in November 1962, and the station signed on shortly after. The station was built and originally owned by Fred Marks, CEO of Nortex Broadcasting Company. KLUR Broadcasting Company bought the station in 1970 and upgraded it from 20,000 watts ERP to 100,000 three years later; Cumulus bought the station from the Beard family in 1997. The station has had many nicknames including "King of the Country". Former on-air talent includes Bob St. Clair (Will Hutson), Dan Baker, Jim Russell, and Gary Walker.

External links

99.9 KLUR - official website
Country radio stations in Texas

LUR A lur, also lure or lurr, is a long natural horn without finger holes that is played with a brass-type embouchure. Lurs can be straight or curved in various shapes. The purpose of the curves was to make long instruments easier to carry (e.g. ...

Cumulus Media radio stations Radio stations established in 1962 1962 establishments in Texas Wichita Falls, Texas {{Texas-radio-station-stub