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KLUP (930 AM) – branded ''930AM The Answer'' – is a commercial
conservative talk Conservative talk radio is a talk radio format in the United States and other countries devoted to expressing conservative viewpoints of issues, as opposed to progressive talk radio. The definition of conservative talk is generally broad enough ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to serve
Terrell Hills, Texas Terrell Hills is a city in Bexar County, Texas, United States; it is located northeast of downtown San Antonio. As of the 2020 census Terrell Hills had a population of 5,045. Description The city is part of a group of three cities—Terrell ...
. Owned by the
Salem Media Group Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...
, the station covers the
San Antonio metropolitan area Greater San Antonio, officially designated San Antonio–New Braunfels, is an eight-county metropolitan area in the U.S. state of Texas defined by the Office of Management and Budget (OMB). The metropolitan area straddles South Texas and Central ...
. The KLUP studios and transmitter are both located in
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
. Besides a standard
analog transmission Analog transmission is a transmission method of conveying information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that information. It could be the transfer of an analog signal, using an an ...
, KLUP is available online. Current station staff includes Chad Gammage - General Manager, Chris Lair - Operations Director, and Barry Besse - Program Director.


History

On October 17, 1947, the station first signed on as KITE in San Antonio, owned by Charles A. Balthrope and was a 1,000 watt daytimer, required to go off the air at night. In the 1950s, the power was boosted and the station was authorized to stay on the air around the clock, running the current 5,000 watts by day and 1,000 watts at night. In May 1960, KITE was acquired by the Townsend U.S. International Growth Fund. An advertisement in the 1960 edition of ''
Broadcasting Yearbook ''Broadcasting & Cable'' (''B&C'', or ''Broadcasting+Cable'') was a telecommunications industry monthly trade magazine and, later, news website published by Future US. Founded in 1931 as ''Broadcasting'', subsequent mergers, acquisitions and in ...
'' described KITE as "The Adults Favorite Station in San Antonio." Later in the 1960s, KITE's
city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
was moved from San Antonio to Terrill Hills. In 1966, it signed on an FM station, 104.5 KITE-FM (now KZEP). Both stations were owned by Doubleday Broadcasting Co., a subsidiary of publisher Doubleday and Company. Doubleday put
progressive rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...
on the FM station, changing the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
to KEXL, while KITE remained with its middle of the road music format. In 1978, KITE was acquired by Lone Star Broadcasting, becoming KCCW. It later came under the ownership of Radio Alamo and again changed its call letters, this time to KLLS. It was paired up with FM 100.3, which became KLLS-FM. The two stations
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
as "Class 100 FM." Shortly afterward, KLLS-FM was acquired by KKYX 680, and 930 tried a talk format as KRNN and, later, a bilingual music format with mostly Spanish announcing as KRIA "Radio Alegria." Neither incarnation was successful. Adams Radio acquired the station after entering the market when it bought KISS-FM 99.5. In 1990, it changed call letters from KRIA to KISS and took an oldies format known as "Kool Gold 930 AM." "Kool Gold" was a satellite delivered
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
format originating out of Phoenix on Adams sister KOOL 960 (now
KKNT KKNT (960 AM, "960 The Patriot") is a radio station broadcasting a conservative talk radio format in Phoenix, Arizona, United States. The station is owned by Salem Communications Holding Corporation, a subsidiary of the Salem Media Group. Stu ...
), but it later was
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
with KISS-FM, after it fired its entire airstaff to air SMN's Pure Gold oldies programming. In 1992, the Rusk Corporation paid $3.95 million for KISS-AM-FM.Broadcasting & Cable Yearbook 1995 page B-416
/ref> KISS-FM returned to its original rock format, while the format on KISS switched to syndicated
adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...
as KLUP "The Loop." In 1997,
Cox Radio CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company p ...
acquired KLUP, keeping the standards format. Three years later, Cox spun off KLUP to current owner
Salem Media Group Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...
, who switched KLUP to a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format a short time later.


Programming

KLUP's schedule features programming from the
Salem Radio Network Salem Radio Network is a United States–based radio network that specializes in syndicated Christian political talk, music, and conservative secular news/talk programming. It is a division of the Salem Media Group. Network information Salem ...
, including
Hugh Hewitt Hugh Hewitt (born February 22, 1956) is an American conservative political commentator, radio talk show host with the Salem Radio Network, attorney, academic, and author. He writes about law, society, politics, and media bias in the United States ...
, Mike Gallagher,
Dennis Prager Dennis Mark Prager (; born August 2, 1948) is an American conservative radio talk show host and writer. He is the host of the nationally syndicated radio talk show ''The Dennis Prager Show''. In 2009, he co-founded PragerU, which primarily cre ...
,
Charlie Kirk Charles James Kirk (born October 14, 1993) is an American Conservatism in the United States, conservative political activist, author and Right-wing populism, right-wing populist media personality. With Bill Montgomery (activist), Bill Montgome ...
,
Sebastian Gorka Sebastian Lukács Gorka (; born October 22, 1970) is a British-Hungarian-American media host and commentator, currently affiliated with Salem Radio Network and NewsMax TV, and a United States government official. He served in the first Trump ...
and Brandon Tatum. Other National hosts include
Del Walmsley Del, or nabla, is an operator used in mathematics (particularly in vector calculus) as a vector differential operator, usually represented by the nabla symbol ∇. When applied to a function defined on a one-dimensional domain, it denotes the ...
,
Jay Sekulow Jay Alan Sekulow (; born June 10, 1956) is an American lawyer, radio, television talk show host and politically conservative media personality. He has been chief counsel of the American Center for Law & Justice (ACLJ) since 1991. As a member of P ...
, and
Todd Starnes Todd Starnes (born October 28, 1967) is a conservative American columnist, commentator, author and radio host. He has appeared on ''Fox & Friends'' and ''Hannity''. In June 2017, Starnes began hosting a broadcast syndication, syndicated talk rad ...
.


References


External links

* {{News/Talk Radio Stations in Texas LUP News and talk radio stations in the United States Radio stations established in 1987 Salem Media Group radio stations