History
Rainbow, Inc., owner of KRBO (1050 AM), obtained a construction permit for a new FM radio station in Las Vegas on March 22, 1961. The unbuilt station, originally dubbed KRBO-FM, was sold along with the AM station to Meyer (Mike) Gold the next year; Gold built it and signed it on as KLUC-FM in 1963. It was acquired by the KLUC Broadcasting Company in 1970. KLUC renamed itself Western Cities Broadcasting in 1979 to reflect its station holdings in Las Vegas; Tucson, Arizona; and Sacramento, California. Western Cities was able to make the Top 40 station a ratings and revenue leader in the late 1970s through the 1980s. Western Cities was acquired by Nationwide Communications in 1985. KXNO (the former KRBO/KLUC AM) and KLUC-FM were sold in 1996 for $11 million to American Radio Systems of Boston, with Nationwide noting that Las Vegas did not fit its corporate strategy of concentrating on top-25 markets. The station continued to play a slightly broader mix than a typical Top 40; it was also the recognized primary commercial outlet for urban music in the city, playing more rap in the evenings. In 1998, American Radio Systems merged withFormer logos
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External links
* * * * {{Entercom LUC LUC Contemporary hit radio stations in the United States Radio stations established in 1963 1963 establishments in Nevada Audacy, Inc. radio stations