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KLSQ (870 AM) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
broadcasting a
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...
AC/
Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format.
Licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Whitney, Nevada Whitney (formerly East Las Vegas) is an unincorporated town and census-designated place in Clark County, Nevada, United States. The population was 38,585 at the 2010 census. Background Stowell E. Whitney, a dairy farmer from Bunkerville, Nev ...
, it serves the
Las Vegas metropolitan area Clark County is the most populous county in the U.S. state of Nevada with 2,265,461 residents as of the 2020 census. The county is the location of the state's three largest cities, Las Vegas (the county seat), Henderson, and North Las Vegas ...
. The station is owned by the Latino Media Network. Under a
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one corporation, company agrees to operate a radio station, radio or television station owned by another party. In essence, it ...
(LMA), it was programmed by previous owner
TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
's
Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
until 2024. By day, KLSQ is powered at 5,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s non-directional. But because
870 AM The following radio broadcasting, radio stations broadcast on AM broadcasting, AM frequency 870 kHz: 870 AM is a United States clear-channel frequency. WWL (AM), WWL in New Orleans, Louisiana, is the dominant list of broadcast station classes ...
is a clear channel frequency reserved for Class A WWL
New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
, KLSQ must reduce power at night to 430 watts using a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
to avoid interference. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is south of Mission Hills Park in Henderson.


History


KROL

The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on . The original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was KROL and its
city of license In U.S., Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American broadcast ...
was
Laughlin Laughlin may refer to: Places *Laughlin, Nevada *Laughlin Air Force Base *Laughlin (Nevada gaming area) Other uses *Laughlin (surname) *Laughlin City, a fictional town in Alberta, Canada in the 2000 movie ''X-Men'' *Laughlin wavefunction, an ansa ...
. It was founded by "Laughlin Roughrider Broadcasting" and it operated from two tower sites. A three-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
was built in Laughlin for a 10,000 watt day and 1,000 watt night operation, using a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
system. The other site was near Henderson and was the KROL experimental synchronous transmitter, using a
non-directional antenna In radio communication, an omnidirectional antenna is a class of antenna which radiates equal radio power in all directions perpendicular to an axis (azimuthal directions), with power varying with angle to the axis (elevation angle), declining t ...
by day and a three-tower directional system by night. After KVEG 840 AM {now KXNT) went on the air, measurements were made showing that a power increase would not cause prohibited overlap with KROL on 870 AM. This allowed KROL an increase to 5,000 watts days but still at 500 watts nights. Both sites used diesel generators to produce all of the power that was needed to broadcast.


Spanish hits

The stations were sold to Million Dollar Broadcasting and changed their call sign to KOWA, known as "The Cow". Heftel Broadcasting bought the station in 1995 and changed to a format of
Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...
hits Hits or H.I.T.S. may refer to: Arts, entertainment, and media Music * '' H.I.T.S.'', 1991 album by New Kids on the Block * ''...Hits'' (Phil Collins album), 1998 * ''Hits'' (compilation series), 1984–2006; 2014, a British compilation album s ...
. Management at HBC were concerned that the bulk of population covered by KOWA was from the second transmitter in the Las Vegas area. This coverage was licensed as a secondary authorization, and was subject to cancellation with little or no prior notice. David Stewart at HBC Engineering found a way to make the northern signal the main (and only site). The city of license was changed from Laughlin to Whitney (which combined some of unincorporated
Clark County Clark County may refer to: *Clark County, Arkansas *Clark County, Idaho *Clark County, Illinois *Clark County, Indiana *Clark County, Kansas *Clark County, Kentucky *Clark County, Missouri *Clark County, Nevada, containing Las Vegas *Clark County, ...
with the former village of East Las Vegas). The former main transmitter site in Laughlin was decommissioned. The Laughlin
towers A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
are used by other area stations, including radio stations KFLG and KZZZ, and, at one time, the analog operation of
KMCC KMCC (channel 34), branded The Spot Vegas 34, is an independent television station licensed to Laughlin, Nevada, United States, serving the Las Vegas area. It is owned by the E. W. Scripps Company, E.W. Scripps Company alongside American Broad ...
.


Spanish sports

On December 20, 2016,
Univision Radio Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
announced that KLSQ would be one of the charter
affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation platfo ...
s of the company's new Spanish-language
sports radio Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...
network,
Univision Deportes Radio TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision. It launched on March 15, 2017 on ten AM and FM radio stations, most of which pre ...
, which launched in early 2017. KLSQ went silent in late 2019. On December 12, 2020, KLSQ resumed broadcasting as a
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
of 103.5
KISF KISF (103.5 FM Broadcasting, FM, "LA Tremenda 103.5") is a commercial radio station located in Las Vegas, Las Vegas, Nevada. KISF airs a Regional Mexican music format, and is the Las Vegas affiliate for El Bueno, La Mala, Y El Feo in the morni ...
's
Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format. It has since switched back to Spanish sports under a different network,
TUDN Radio TUDN Radio (formerly Univision Deportes Radio) is a U.S. Spanish-language sports radio network operated by Uforia Audio Network, a division of TelevisaUnivision (United States), TelevisaUnivision. It launched on March 15, 2017 on ten AM broadca ...
.


Latino Media Network

On June 3, 2022, Univision announced it would sell a package of 18 radio stations across ten of its markets, primarily AM outlets in large cities (including KLSQ) and entire clusters in smaller markets such as
McAllen, Texas McAllen is a city in the U.S. state of Texas and the most populous city in Hidalgo County. It is located at the southern tip of the state in the Rio Grande Valley, on the Mexican border. The city limits extend south to the Rio Grande, acros ...
, and
Fresno, California Fresno (; ) is a city in the San Joaquin Valley of California, United States. It is the county seat of Fresno County, California, Fresno County and the largest city in the greater Central Valley (California), Central Valley region. It covers a ...
. The price tag was $60 million. The owner would be a new company known as the Latino Media Network (LMN). Univision proposed to handle operations for a year under agreement before turning over operational control to LMN in the fourth quarter of 2023. The sale was approved by the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
(FCC) that November. The transaction was completed on December 30, 2022. After almost a year of being silent, KLSQ returned to the air to play a Spanish AC/Regional Mexican Format by the end of 2024, taking up the frequency as its name “870 AM”, the same thing used for other stations such as
KLAT KLAT (1010 AM) is a commercial radio station in Houston, Texas. It is owned by Latino Media Network, and airs a Spanish-language adult contemporary and Regional Mexican radio format. KLAT's transmitter site is on West Little York Road in no ...
in Houston, and
KFLC KFLC (1270 AM) is a commercial radio station licensed to Benbrook, Texas, and broadcasting to the Dallas-Fort Worth Metroplex. The station is owned and operated by Latino Media Network, with studios located in the Univision Tower at the Pla ...
in Dallas (only in the daytime).


References


External links

{{TUDN Radio LSQ LSQ Radio stations established in 1986 1986 establishments in Nevada Spanish-language radio stations in the United States Sports radio stations in the United States