KLQV (102.9
FM, "Amor 102.9") is a
Spanish AC radio station in
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, California, broadcasting from an antenna located on top of
Mount Soledad
Mount Soledad, also known as Soledad Mountain, is a prominent landmark in San Diego, California, United States. The mountaintop is the site of the Mount Soledad Cross.
Geography
The mountain lies between Interstate 5 to the east and the Pac ...
in
La Jolla
La Jolla ( , ) is a hilly, seaside neighborhood in San Diego, California, occupying of curving coastline along the Pacific Ocean. The population reported in the 2010 census was 46,781. The climate is mild, with an average daily temperature o ...
. The station is owned by
TelevisaUnivision
TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
along with
KLNV
KLNV (106.5 FM broadcasting, FM, "") is a regional Mexican radio station broadcasting to the San Diego metropolitan area. It is owned by TelevisaUnivision (United States), TelevisaUnivision, and is a part of the Uforia Audio Network. Studios are ...
. It forms as a part of the
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
.
History
The station signed on in 1963 as KBBW and was owned by the Bible Institute of Los Angeles. While the application had been filed in 1959, several changes, including a callsign change and a frequency change from the original 102.5 MHz, had occurred before the station went on air.
In 1970, the Bible Institute, then doing business as
Biola Schools and Colleges, sold KBBW and sister station
KBBI in
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
to PSA Broadcasting, a subsidiary of San Diego–based
Pacific Southwest Airlines
Pacific Southwest Airlines (PSA) was a low-cost carrier, low-cost US airline headquartered in San Diego, California, that operated from 1949 to 1988. It was the first substantial scheduled low-cost carrier, discount airline. PSA called itself "Th ...
, for $1.15 million. PSA changed KBBW's callsign to KPSE, then to KEZL in 1974. The company operated four stations in California, all with
easy listening
Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...
formats.
In 1984, KEZL dropped easy listening to become
Top 40
In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
-formatted KSDO-FM, known on air as "KS103". Several different formats followed in the late 1980s and 1990s. On September 25, 1987, the station was renamed KSWV and began a two-year stint with a smooth jazz format known as "The Wave". On August 31, 1989, the station flipped to
classic rock
Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
as KSDO-FM ("Classic 103"), changing call letters to KCLX in March 1992; this format lasted until April 1995. The classic rock format was then changed to
70s Hits and later a Soft AC format as KKBH ("The Beach"), followed by adult contemporary with the branding "Mix 102.9".
In the fall of 1997, after market research showed some ratings reporters still wrote KJQY in their diaries, "K-Joy" was launched on 102.9 FM, marking the return of the callsign that had formerly existed on 103.7.
Jacor
Jacor Communications was a media corporation, existing between 1987 and 1999, which owned many radio stations in the United States. In 1998, Jacor was purchased by Clear Channel Communications, now iHeartMedia, for $2.8 billion.
Jacor Communicat ...
, which owned KJQY along with other stations, bought Nationwide Broadcasting, which owned additional stations in the San Diego radio market, in 1997. The combination of the two clusters necessitated a sale to stay under FCC ownership limits. Jacor shed KJQY, along with
KKLQ at 106.5, to Heftel Broadcasting, a forerunner to today's
Univision Radio
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
, and moved the KJQY calls and format to 94.1 MHz.
Heftel, an operator of primarily Spanish-language radio stations, set up shop in San Diego, changing the station's calls to KLQV after 11 days with a placeholder callsign. After a stint as "K-Love 102.9" (no relation to
the Christian radio network of the same name and, coincidentally, a name used by Los Angeles sister station
KLVE
KLVE (107.5 FM, "107.5 K-LOVE") is a commercial radio station licensed to Los Angeles, California, with a Spanish AC format. The station is owned by TelevisaUnivision, and is the flagship station for the Uforia Audio Network. The stat ...
, the station rebranded as "Viva 102.9" in 2004.
In early 2006, prompted by the flip of
XHOCL-FM
XHOCL-FM is a radio station on 99.3 FM in Tijuana, Baja California, Mexico. It is owned by MVS Radio and carries its Globo Spanish AC format. The station's studios are located in the Agua Caliente neighborhood of Tijuana, with its transmitter on ...
to Spanish oldies, KLQV flipped to the format as well to provide competition. The move resulted in an immediate ratings boost; after the station rated a 1.0 in the fall 2005
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings, the number soared to 3.4, making it the No. 1 rated
Spanish language
Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...
radio station in the San Diego radio market. In April 2014, KLQV switched to Spanish Adult Hits as 102.9 FM Más Variedad.
On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as ''Amor 102.9''. Although the music and radio shows are syndicated and heard from
KBRG
KBRG (100.3 FM ''Amor 100.3'') is a commercial radio station licensed to San Jose, California, with a Spanish AC radio format. The station is owned by TelevisaUnivision. Its studios are located at 1940 Zanker Road in San Jose, and the transm ...
in San Jose and
KOMR
KOMR (106.3 MHz) is a commercial FM radio station licensed to Sun City, Arizona, and serving the Phoenix metropolitan area. It is owned by Univision and it airs a Spanish adult contemporary radio format, calling itself "Amor 106.3". The s ...
in Phoenix simultaneously, which also carries the Amor format. The “Amor” stations are similar to
KLVE
KLVE (107.5 FM, "107.5 K-LOVE") is a commercial radio station licensed to Los Angeles, California, with a Spanish AC format. The station is owned by TelevisaUnivision, and is the flagship station for the Uforia Audio Network. The stat ...
in Los Angeles which is one of the most listened Spanish language radio stations in the United States.
In March 2019, Univision placed all their stations into their new
Uforia Audio Network
Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
, The station joined Uforia on March 15.
References
External links
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*
{{coord, 32.840, N, 117.249, W, type:landmark_region:US_source:FCC, display=title
LQV
Univision Radio Network stations
Radio stations established in 1963
1963 establishments in California
LQV