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KLQB (104.3 FM "Que Buena 104.3") is a
regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
serving the
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
, area. It is owned by
TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
, via
Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
, and broadcasts with an ERP of 48,000 watts and is
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Taylor, Texas Taylor is a city in Williamson County, Texas, United States. The population at the 2020 United States census, 2020 Census was 16,267, up from 15,191 as of 2010. History In 1876, the Texas Land Company auctioned lots in anticipation of the ar ...
. Its transmitter is located in
Coupland, Texas Coupland ( ) is a city in southeastern Williamson County, Texas, United States. According to the 2020 census, its population was 289. The Coupland Independent School District serves area students. Coupland ISD serves kindergarten through gra ...
, and the station has studios along MoPac Expressway in Northwest Austin.


History


As "The Beat 104.3" (1st phase, KQBT)

KLQB was launched as KQBT on 104.3 FM (licensed to
Taylor, Texas Taylor is a city in Williamson County, Texas, United States. The population at the 2020 United States census, 2020 Census was 16,267, up from 15,191 as of 2010. History In 1876, the Texas Land Company auctioned lots in anticipation of the ar ...
) in June 1998 after the frequency would be moved southward to the Austin area after previously serving the
Temple A temple (from the Latin ) is a place of worship, a building used for spiritual rituals and activities such as prayer and sacrifice. By convention, the specially built places of worship of some religions are commonly called "temples" in Engli ...
- Killeen market as KKIK. Soon enough, KQBT, with the branding '' heBeat 104.3'', began targeting Austin in 1998 as a
Rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
hits station, playing
Hip Hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
, R&B, some
Pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...
, and some
Dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
. At the time, the station complemented the then co-owned
Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
station KJCE "K-Juice 1370" (now a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to
Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...
ratings. By 2001, the station dropped Dance music and eventually Pop music from the playlist and has gone straight Hip Hop and R&B. KQBT was in initial competition with Top 40 rival
KHFI KHFI-FM (96.7 FM) is a commercial radio station licensed to Georgetown, Texas, and serving the Greater Austin market. Owned by iHeartMedia, it airs a contemporary hit radio format, branded as "KISS-FM". It shares studios and offices with other ...
(of which it first challenged) and
Rhythmic Oldies Rhythmic oldies is a radio format that concentrates on the rhythmic, R&B, disco, or dance genres of music. The playlists spans from the 1960s through the 2000s. They depend on market conditions and may be designed for African-American or Hispani ...
-turned- AC rival KFMK-FM (launched a year after KQBT); it gained direct competition from KDHT (now
KGSR KGSR (93.3 FM broadcasting, FM, "Vibe 93.3") is a radio station city of license, licensed to Cedar Park, Texas, and serving the Austin-Round Rock metropolitan area. Owned by Sinclair Telecable Inc. d/b/a Waterloo Media Group, it broadcasts a rh ...
) in 2003.


As KOYT "104.3 The Coyote"

In 2004,
Howard Stern Howard Allan Stern (born January 12, 1954) is an American broadcaster and media personality. He is best known for his radio show, ''The Howard Stern Show'', which gained popularity when it was nationally syndicated on terrestrial radio from 1 ...
was expected back on the radio due in several markets due to Clear Channel firing him for indecency. KQBT, along with five other replacement radio stations owned by what was then called
Infinity Broadcasting Infinity Broadcasting Corporation was a radio company that existed from 1972 until 2005. It was founded by Michael A. Wiener and Gerald Carrus. It became associated with popular radio personalities like Howard Stern, Opie and Anthony, Don Im ...
(which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Stern on the air, so the frequency flipped to
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
, changed calls to KOYT and called itself ''104.3 The Coyote'' on July 19, 2004. In addition to Stern, KOYT's lineup consisted of Don & Mike,
Russ Martin Russell Dale Martin (October 4, 1960 – February 27, 2021) was an American radio personality in Dallas, Texas. He worked in the Dallas radio market for 31 years. Martin hosted the No. 1-rated ''The Russ Martin Show'' on KLLI ''Live 105.3'' in ...
,
Tom Leykis Tom Leykis (pronounced: ; born ) is an American former talk radio personality best known for hosting ''The Tom Leykis Show'' from 1994 to 2009 (nationally syndicated), and April 2012 to 2018 (internet streamcast/podcast). The show follows the ho ...
, and The John and Jeff Show, as well as programming from All-Comedy Radio. However, the talk format did not do well at all in the market.


As "Beat 104.3" (2nd phase, KXBT)

With the failure of KOYT, the frequency returned to a Rhythmic Contemporary Hits format six months later on January 21, 2005, under the former branding ''Beat 104.3'' but with new call letters KXBT because KQBT was already assigned to a radio station in
Llano, Texas Llano ( ) is a city in and the county seat of Llano County, Texas, United States. As of 2020, the city population was 3,325. Llano has been described as the "deer capital of Texas", with the single highest density of white-tailed deer in the U ...
(they are now on a
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
in
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
).http://www.americanradiohistory.com/Archive-RandR/2000s/2005/RR-2005-01-28.pdf Even though it was a Rhythmic, this time KXBT skewed slightly towards an unofficial
Mainstream Urban Mainstream may refer to: Film * ''Mainstream'' (film), a 2020 American film Literature * ''Mainstream'' (fanzine), a science fiction fanzine * Mainstream Publishing, a Scottish publisher * ''Mainstream'', a 1943 book by Hamilton Basso * ' ...
format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is
African American African Americans, also known as Black Americans and formerly also called Afro-Americans, are an Race and ethnicity in the United States, American racial and ethnic group that consists of Americans who have total or partial ancestry from an ...
. To accommodate the return, the station held a campaign in early 2005 to ''"Make The Big Switch Back to the Beat,"'' with the slogan at the time being "The People's Station" before finally settling on "The Beat of the ATX." It became home for a short time to the controversial Star and Buc Wild Morning Show from December 2005 to May 2006. Soon after the return to the format, KXBT reintroduced
Freestyle Dance Dance improvisation is the process of spontaneously creating movement. Development of movement material is facilitated through a variety of creative explorations including body mapping through levels, shape and dynamics schema. Improvisation is a f ...
music and added more
Reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
music.


As KLQB "La Que Buena"

In 2006, CBS Radio sold the Austin radio cluster (also including
KAMX KAMX (94.7 FM "Mix 94.7") is a commercial radio station licensed in Luling, Texas, and serves the Greater Austin radio market. It is owned by Audacy, Inc. and airs a hot adult contemporary radio format. The station has studios and offices ...
,
KKMJ KKMJ-FM (95.5 MHz "Majic 95.5") is a commercial radio station in Austin, Texas. It is owned by Audacy, Inc. and airs an adult contemporary radio format. The station has studios and offices on Westbank Drive, off Loop 360, near Westlake High Sc ...
and
KJCE KJCE (1370 AM broadcasting, AM) is a commercial radio, commercial radio station City of license, licensed to Rollingwood, Texas, and serving the Greater Austin media market, radio market. The station airs a talk radio radio format, format and i ...
) to Entercom. On February 21, 2007, Entercom announced that the 104.3 frequency and KXBT calls would be sold to
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
and change to a Spanish format on February 26. The staff was already told of this stunning news before it was made public in the trades and was expecting to leave prior to the flip. Albeit that Univision owned Hip Hop music stations in
San Antonio San Antonio ( ; Spanish for " Saint Anthony") is a city in the U.S. state of Texas and the most populous city in Greater San Antonio. San Antonio is the third-largest metropolitan area in Texas and the 24th-largest metropolitan area in the ...
,
Houston Houston ( ) is the List of cities in Texas by population, most populous city in the U.S. state of Texas and in the Southern United States. Located in Southeast Texas near Galveston Bay and the Gulf of Mexico, it is the county seat, seat of ...
, the Rio Grande Valley and
Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
at the time, the Austin cluster of Univision did not retain the format. After the announcement was made, Border Media flipped
KXXS KVLR (92.5 MHz) is a non-commercial FM radio station licensed to Sunset Valley, Texas, and serving the Austin-Round Rock metropolitan area. It is owned by the Educational Media Foundation as the Austin affiliate for EMF's Air1 radio network, ...
to a
Rhythmic Top 40 The Rhythmic chart (also called Rhythmic Airplay, and previously named Rhythmic Songs, Rhythmic Top 40 and CHR/Rhythmic) is an airplay chart published weekly by ''Billboard'' magazine. The chart tracks and measures the airplay of songs played on ...
format, hired the former KXBT staff, and relaunched as "The Beat 104.9", thus leaving the station virtually intact. (The previous ''Digital 104.9'' format was relaunched on 92.5.) As for "The Beat", KXBT (on 104.9) has since signed off the format in 2008 for a different format, but was resurrected by Clear Channel (which trademarked that brand for its urban and rhythmic stations a decade earlier) on KFMK and then moved to KPEZ.


On Air Personalities

Qué Buena 104.3 Broadcasts Regional Mexican programming with the following shows. •5AM-10AM: El Bueno, La Mala, Y El Feo •10AM-3PM: Edwin "El Chilaquil" •3PM-7PM: El Free-Guey Show •7PM-9PM: Las Repegadas •9PM-12AM: Juanita Buenrostro


References


External links

{{coord, 30.435, N, 97.365, W, type:landmark_region:US_source:FCC, display=title LQB Univision Radio Network stations Radio stations established in 1998 1998 establishments in Texas Regional Mexican radio stations in the United States Spanish-language radio stations in Texas