KLOQ-FM (98.7 FM, "Radio Lobo 98.7") is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format. Licensed to

Winton, California Winton (formerly Merced Colony No. 1, Merced Colony No. 2, and Windfield) is an unincorporated community and census-designated place (CDP) in Merced County, California, United States. Winton is located north of Atwater, California. and northwes ...

, United States, it serves the

Merced, California Merced (; Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 census, the city had a population of 86,333, up from 78,958 in 2010. Incorporated on Apri ...

, area. The station is owned by Stephens Media Group, through licensee SMG-Merced, LLC. Its studios are in

Merced Merced (; Spanish language, Spanish for "Mercy") is a city in, and the county seat of, Merced County, California, United States, in the San Joaquin Valley. As of the 2020 United States census, 2020 census, the city had a population of 86,333, up ...

and its transmitter is located west of Merced.

History

This station signed on in 1996. The station has kept the same callsign throughout its history. It was acquired by Mapleton Communications in 2002.

Acquisition by Stephens Media

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group. Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.

Sources

External links

LOQ-FM Regional Mexican radio stations in the United States LOQ-FM Mass media in Merced County, California {{California-radio-station-stub