KLOQ-FM (98.7
FM, "Radio Lobo 98.7") is a
radio station broadcasting a
Regional Mexican
Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mexico ...
format. Licensed to
Winton, California
Winton (formerly Merced Colony No. 1, Merced Colony No. 2, and Windfield) is an unincorporated community and census-designated place (CDP) in Merced County, California, United States. Winton is located north of Atwater, California. and northwest ...
, United States, it serves the
Merced, California, area. The station is owned by
Stephens Media Group
Stephens Media Group is an Oklahoma based radio broadcaster that owns 75 radio stations particularly in small to mid-size markets. Its flagship stations are at its headquarters in Tulsa. Stephens refers to itself as "A portfolio of People", ref ...
, through licensee SMG-Merced, LLC. Its studios are in
Merced and its transmitter is located west of Merced.
History
This station signed on in 1996. The station has kept the same callsign throughout its history. It was acquired by Mapleton Communications in 2002.
Acquisition by Stephens Media
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.
Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.
Sources
External links
LOQ-FM
Regional Mexican radio stations in the United States
LOQ-FM
Mass media in Merced County, California
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