KLOB (94.7 FM La Suavecita) is a Spanish language

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

radio station licensed to Thousand Palms, California, and serving the Palm Springs area. The station is currently owned by Entravision Communications. Its studios are in Palm Desert, while the transmitter is near North Palm Springs.

History

The station was issued a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building per ...

on June 23, 1992, with an expiration on December 23, 1993, later extended into 1994. The station was assigned the KVYZ call letters on August 21, 1992, only to change to their current KLOB on January 31, 1994. KLOB formally

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

with a

Regional Mexican Regional Mexican is a Latin music radio format encompassing the musical genres from the different parts of rural Mexico and the Southwestern United States. Genres include banda, country en español, Duranguense, grupero, mariachi, New Mex ...

format as "Radio Lobo 94.7 on November 21, 1994, with 730 watts of power. It has always presented its programs in Spanish. On May 19, 1995, KLOB increased its power to 1.8 kilowatts, after minor modifications were approved. After the station was purchased by EXCL Communications, it flipped to a Romantic format as Radio Romántica 94.7. In 1999. Just prior to this, KLOB decreased its power to 1650 watts. In 2000, EXCL was acquired by Entravision, which began to phase out the Romántica brand in 2003. KLOB flipped to a

rock en español Rock en español () is a term used widely in the English-speaking world to refer to any kind of rock music featuring Spanish vocals. Compared to English-speaking bands, very few acts reached worldwide success or between Spanish-speaking countrie ...

format branded as "94.7 Super Estrella" in 2004, only to later evolve into a Hurban/

Latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin ...

direction. On January 6, 2009, KLOB flipped to an adult hits format, branded as "Jose 94.7". By 2012 KLOB had evolved into a

Latin jazz Latin jazz is a genre of jazz with Latin American rhythms. The two main categories are Afro-Cuban jazz, rhythmically based on Cuban popular dance music, with a rhythm section employing ostinato patterns or a clave (rhythm), clave, and Afro-Brazil ...

station. During this time, KLOB featured radio personality Eddie "Piolín" Sotelo on his weekday morning program "el Piolín por la Manana" through his home station KSCA 101.9 FM in Los Angeles. It is the #1 rated radio program (in any language) for the

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as well in the Los Angeles Area radio markets. On January 8, 2018, KLOB flipped to its current format, branded as "La Suavecita 94.7", on the same day as its fellow distant sister stations KSEH in Brawley, KSES in Seaside and KTSE-FM in Patterson.Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets
Radioinsight - January 10, 2018 La Suavecita translates as "The little soft one" as its music is workplace-grade and downtempo compared to other

latin pop Latin pop (in Spanish and in Portuguese: Pop latino) is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. Originating in Spanish-speaking musicians, Latin ...

stations. On April 28, 2020, KLOB changed its transmitter power output for the first time since 1999, decreasing by 350 watts.

References

External links

LOB LOB Entravision Communications stations Regional Mexican radio stations in the United States Soft adult contemporary radio stations in the United States Thousand Palms, California {{California-radio-station-stub