KLOB (94.7 FM La Suavecita) is a Spanish language

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

radio station licensed to

Thousand Palms, California Thousand Palms is a census-designated place (CDP) in the Coachella Valley of Riverside County, California, United States. The population was 7,967 at the 2020 census, up from 7,715 at the 2010 census. Geography Thousand Palms is located at . It ...

, and serving the Palm Springs area. The station is currently owned by Entravision Communications. Its studios are in Palm Desert, while the transmitter is near North Palm Springs.

History

The station was issued a

construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...

on June 23, 1992, with an expiration on December 23, 1993, later extended into 1994. The station was assigned the KVYZ call letters on August 21, 1992, only to change to their current KLOB on January 31, 1994. KLOB formally

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

with a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format as "Radio Lobo 94.7 on November 21, 1994, with 730 watts of power. It has always presented its programs in Spanish. On May 19, 1995, KLOB increased its power to 1.8 kilowatts, after minor modifications were approved. After the station was purchased by EXCL Communications, it flipped to a Romantic format as Radio Romántica 94.7. In 1999. Just prior to this, KLOB decreased its power to 1650 watts. In 2000, EXCL was acquired by Entravision, which began to phase out the Romántica brand in 2003. KLOB flipped to a

rock en español Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

format branded as "94.7 Super Estrella" in 2004, only to later evolve into a

Hurban Hurban is a radio programming format from radio chain giant iHeartMedia and Senior VP Alfredo Alonso. Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, Latin trap, Latin rap, and Latin dance. ...

Latin pop Latin pop () is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. It originates with List of countries where Spanish is an official language, Spanish-speaking ...

direction. On January 6, 2009, KLOB flipped to an adult hits format, branded as "Jose 94.7". By 2012 KLOB had evolved into a

Latin jazz Latin jazz is a genre of jazz with Latin American rhythms. The two main categories are Afro-Cuban jazz, rhythmically based on Cuban popular dance music, with a rhythm section employing ostinato patterns or a clave (rhythm), clave, and Afro-Brazil ...

station. During this time, KLOB featured radio personality

Eddie "Piolín" Sotelo Eddie "Piolín" Sotelo (born December 1, 1972) is a Mexican radio broadcaster. He is the host of the nationally syndicated radio show ''El Show De Piolín'' on Entravision. His nickname means "Tweety" in Mexican Spanish, a nickname he acquired as ...

on his weekday morning program "el Piolín por la Manana" through his home station KSCA 101.9 FM in Los Angeles. It is the #1 rated radio program (in any language) for the

Coachella Valley The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic promine ...

as well in the Los Angeles Area radio markets. On January 8, 2018, KLOB flipped to its current format, branded as "La Suavecita 94.7", on the same day as its fellow distant sister stations

KSEH KSEH (94.5 FM) is a Spanish-language soft AC radio station branded as La Suavecita 94.5. It is owned by Entravision Communications and broadcasts a 50,000 watt signal to the Imperial Valley And Mexicali areas. The city of license is Brawley, Cal ...

in Brawley, KSES in Seaside and

KTSE-FM KTSE-FM (97.1 MHz) is a radio station broadcasting a Spanish adult hits format. Licensed to Patterson, California, United States, it serves the Modesto area. The station is currently owned by Entravision Communications. History Prior to 2009, ...

in Patterson.Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets
Radioinsight - January 10, 2018 La Suavecita translates as "The little soft one" as its music is workplace-grade and downtempo compared to other

latin pop Latin pop () is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. It originates with List of countries where Spanish is an official language, Spanish-speaking ...

stations. On April 28, 2020, KLOB changed its transmitter power output for the first time since 1999, decreasing by 350 watts.

References

External links

LOB Lob may refer to: Sports * Lob (pickleball) * Lob (tennis) * Lob (association football), a lofted pass or shot in association football * Lob bowling, an archaic bowling style in cricket People * Lob Brown, American college football player * Löb ...

Entravision Communications stations Soft adult contemporary radio stations in the United States Thousand Palms, California {{California-radio-station-stub