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KLJA (107.7  FM) is a radio station broadcasting a Spanish AC format. Licensed to
Georgetown, Texas Georgetown is a city in Texas and the county seat of Williamson County, Texas, United States. The population was 67,176 at the 2020 census, and according to 2024 census estimates, the city is estimated to have a population of 101,344. It is no ...
, United States, it serves the Austin area. KLJA is owned by
TelevisaUnivision TelevisaUnivision (formerly known as Univision Communications) is a Mexican-American media company headquartered in Miami and Mexico City that owns American Spanish language broadcast network Univision and free-to-air channels in Mexico such as ...
. It is a part of TelevisaUnivision's
Uforia Audio Network Uforia Audio Network () is the radio broadcasting and music events division of TelevisaUnivision (United States), TelevisaUnivision USA. Formerly known as Hispanic Broadcasting Corporation and Univision Radio, it is the eighth-largest radio br ...
brand. The station has a transmitter in Georgetown and has studios along MoPac Expressway in Northwest Austin.


History


Sign-on, Austin's original alternative

The station signed on the air in October 1991, as "107.7 K-Nack" KNNC, giving Austin its first commercial Alternative/Modern Rock-formatted station under the ownership of Rees-Slaymaker Radio Partnership. The station, always hampered by its relatively small 3 kW signal broadcasting from the far northeastern corner of the market, faced competition in 1995, when Sinclair Telecable launched 101X on its Austin rimshot,
KROX-FM KROX-FM (101.5 MHz) is a commercial radio station licensed to Buda, Texas, and serving the Austin-Round Rock metropolitan area. It is owned by Sinclair Telecable Inc. (not related to television broadcaster Sinclair Broadcast Group, who owns CBS ...
. At the time, KROX was licensed to Giddings and, while it broadcast with a full 100 kilowatts, its tower was located between Bastrop and La Grange and only provided listenable coverage to southeastern portions of the Austin market. In 1997, Sinclair (a Virginia-based radio operator, not to be confused with Sinclair Broadcasting) leased KNNC and began simulcasting 101X on 107.7 to supplement KROX's then-weak northern metro signal.


Sale to Simmons, flip to classic hits

Later in 1997, Rees-Slaymaker sold KNNC to Utah-based
Simmons Media Group Redrock Media is a media company with headquarters in St. George, Utah, United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a feder ...
, who ended the 101X simulcast and flipped 107.7 to a 70s-based Classic Hits format as "107.7 the Hawk" KAHK. As the 80s Hits format was picking up steam nationally in the early 2000s, Simmons flipped KAHK to an 80s-based format as "107.7 the End, Austin's 80s Channel" KTND in February 2001. After only about a year, KTND shifted to modern rock, placing the station back into competition with KROX (which by that time had relicensed to Buda and upgraded its facilities to fully cover the Austin market).


Switch to Spanish

Simmons began divesting stations outside of its home market of
Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...
in 2003, with KTND being sold to
Univision Univision () is an American Spanish-language terrestrial television, free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the L ...
, along with their entire
Albuquerque Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
station cluster. Univision's purchase of the station was their entry into the Austin radio market, and was preceded by the purchase of TV station KAKW in 2002. Upon taking control of the station in April 2003, Univision launched regional Mexican "La Invasora" on the station, which was recalled KINV. Univision changed formats on the station again in 2005, and KINV became Latin classic hits "Recuerdo 107.7". In 2008, following the demise of the Latin pop format on what was then
KXXS KVLR (92.5 MHz) is a non-commercial FM radio station licensed to Sunset Valley, Texas, and serving the Austin-Round Rock metropolitan area. It is owned by the Educational Media Foundation as the Austin affiliate for EMF's Air1 radio network, ...
(98.9), KINV flipped to Latin pop as "Hitz 107.7" KHZS. Just shy of Hitz 107.7's first birthday, KHZS returned to regional Mexican format as "La Jefa" on October 16, 2009. On September 11, 2013, La Jefa moved to sister station
KLQB KLQB (104.3 FM "Que Buena 104.3") is a regional Mexican radio station serving the Austin, Texas, area. It is owned by TelevisaUnivision, via Uforia Audio Network, and broadcasts with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its tr ...
(104.3) and KLJA shifted to a younger-skewing version of the regional Mexican format as "El Sancho 107.7", "El Sancho"—translating colloquially to "the other one"—has a double meaning: an "alternative" (as in: to
KLQB KLQB (104.3 FM "Que Buena 104.3") is a regional Mexican radio station serving the Austin, Texas, area. It is owned by TelevisaUnivision, via Uforia Audio Network, and broadcasts with an ERP of 48,000 watts and is licensed to Taylor, Texas. Its tr ...
's programming) or "the other man" (as in: a "mister"). This would later be dropped in favor of Univision's "Más Variedad" Spanish adult hits format. On February 6, 2018, Univision dropped "Más Variedad" and switched it to Spanish AC as "Amor 107.7".Univision Brings Amor to Five Markets
Radioinsight - February 7, 2018


References


External links

* {{coord, 30.623, N, 97.643, W, type:landmark_region:US_source:FCC, display=title Mainstream adult contemporary radio stations in the United States Radio stations established in 1991 LJA LJA Univision Radio Network stations