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Cedevita d.o.o. is a Croatian company which produces a wide range of teas, instant drinks, and dietetic products. A notable owner of the company was the Croatian pharmaceutical company Pliva d.d. Since 2001 Cedevita has been part of the Atlantic Grupa.


Background and history

Cedevita began production in 1929 in
Borongaj Borongaj is a neighborhood in the Peščenica – Žitnjak district of Zagreb, Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders ...
,
Zagreb Zagreb ( ) is the capital (political), capital and List of cities and towns in Croatia#List of cities and towns, largest city of Croatia. It is in the Northern Croatia, north of the country, along the Sava river, at the southern slopes of the ...
(where the main factory still operates) as a branch of the Swiss company Wander AG to produce dietetic products. In 1947, a new facility was built in Trogir for processing of plants and manufacturing of teas. The company sponsors KK Cedevita Olimpija, a basketball club in
Ljubljana {{Infobox settlement , name = Ljubljana , official_name = , settlement_type = Capital city , image_skyline = {{multiple image , border = infobox , perrow = 1/2/2/1 , total_widt ...
,
Slovenia Slovenia, officially the Republic of Slovenia, is a country in Central Europe. It borders Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the south and southeast, and a short (46.6 km) coastline within the Adriati ...
.


Cedevita instant vitamin drinks

The first instant vitamin drink (Orange flavored Cedevita) was created in 1969, however, production did not start until 1970. In 1985, the company launched the lemon flavor drink, and, in 1990, grapefruit. Wild berry and apple flavours were introduced in 1999. Other flavors include tropical and mandarin. A
sugar-free A sugar substitute or artificial sweetener, is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Ar ...
version was introduced in 1985. A product line called "Cedevita Junior" was designed for children, with a higher percentage of vitamins and minerals. According to data published by Atlantic Grupa, Cedevita is Atlantic's best-selling brand. Cedevita is in the Consumer Healthcare Division, accounting for 24% of the sales.


Market position

Cedevita d.o.o. has a leading position (over 50% of the market) in the segment of instant vitamin drinks on the Croatian market and in Bosnia and Herzegovina, Slovenia, and Serbia.


Product line

* Cedevita ( instant drink) * Vitamin enriched candies (product lines include: Cedevita, Pepermint, Rondo C, and Vau Vau) * Teas (Cedevita brand name) * Dietetic products (Naturavita brand name) * Rondosept ( pastilles prescribed for oral inflammation and pharyngitis) * Rehidromiks (pastilles for acute or chronic
diarrhea Diarrhea (American English), also spelled diarrhoea or diarrhœa (British English), is the condition of having at least three loose, liquid, or watery bowel movements in a day. It often lasts for a few days and can result in dehydration d ...
).


Corporate statistics

* Employees: 251-500 * Benefits during 2008: 25-50 million € * Established on 1 January 1929


References


Cedevita D.o.o. - Zagreb 10000 (Zagreb I Zagrebacka), Planinska Bb , OIB 080325879
{{Reflist Food and drink companies established in 1929 Food and drink companies of Croatia Drink companies of Croatia Croatian brands 1929 establishments in Croatia Manufacturing companies based in Zagreb Sponsor KK Cedevita Junior KK Cedevita Goods manufactured in Yugoslavia