KKUU (92.7 FM) is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Indio, California Indio (Spanish language, Spanish for "Indian") is a city in Riverside County, California, United States, in the Coachella Valley of Southern California's Colorado Desert region. Indio is approximately east of Los Angeles, east of Palm Springs, ...

, broadcasting to the

Palm Springs, California Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...

, area. KKUU airs a rhythmic top 40 (CHR) music format branded as "U 92.7".

History

KKUU has aired five different programming formats since signing on in 1984. The station first signed on airing a

Country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...

format as KECY-FM, and was a sister station to

KECY-TV KECY-TV (channel 9) is a television station licensed to El Centro, California, United States, serving the Yuma, Arizona–El Centro, California market as an affiliate of Fox, MyNetworkTV, ABC and The CW Plus. It is owned by the News-Pres ...

. Later, KECY-FM changed call letters to KCMJ-FM and flipped to a

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

format as "KC92.7 FM". Later, the station shifted to

soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

as "Classy 92", which would later shift to All-80s Hits under the affiliation of CBS Radio. For a brief time in February 1994, the station was branded as "Sunny 92.7". KCMJ-FM aired a classic hits format branded as "Arrow 92.7" prior to flipping to the current rhythmic format as KKUU in May 1998. KKUU has played hits outside the

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

structure, such as '' Not Over You'' by

Gavin DeGraw Gavin Shane DeGraw (born February 4, 1977) is an American singer-songwriter. DeGraw rose to fame with his song "I Don't Want to Be" from his debut album ''Chariot (album), Chariot'' (2003); the song became the main theme song for The WB/The CW, ...

, but is a

Mediabase Mediabase is a music industry service that monitors radio station airplay in 180 US and Canadian markets. Mediabase publishes music charts and data based on the most played songs on terrestrial and satellite radio, and provides in-depth analytic ...

reporter while it also reports to the

Nielsen BDS Broadcast Data Systems (also known as Nielsen BDS, BDS or Luminate BDS) was a service that tracks radio, television and internet airplay of songs. The service, which is a unit of MRC Data, is a contributing factor to North American charts publishe ...

indicator panel. Former personalities include

Jimmy Kimmel James Christian Kimmel (born November 13, 1967), known professionally as Jimmy Kimmel, is an American television host, comedian, writer, voice actor, and producer. He has been the host and executive producer of '' Jimmy Kimmel Live!'', a late-n ...

, Kevin Koske, and Mike Bell. It is a radio affiliate for the

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Greater Los Angeles area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West ...

KKUU HD2

Broadcast on translator 103.9 K2308V in 2012 It signed on with a Hot AC format branded as Crush 103.9 but in 2015 the station shifted to Soft AC and identified itself as 103.9 FM and then rebranded as Easy 103.9. Then it would later rebrand as 103.9 The Breeze The Perfect Blend. In November 2015 the station flipped to its current sports format with programing being feed by

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

Competition

KKUU gets little competition in the

Palm Springs Palm Springs (Cahuilla language, Cahuilla: ''Séc-he'') is a desert resort city in Riverside County, California, United States, within the Colorado Desert's Coachella Valley. The city covers approximately , making it the largest city in Rivers ...

area (

Coachella Valley The Coachella Valley ( ) is an arid rift valley in the Colorado Desert of Southern California in Riverside County. The valley has been referred to as Greater Palm Springs and occasionally the Palm Springs Area due to the historic promine ...

). There are 3 stations that give competition to KKUU:

KPSI-FM KPSI-FM (100.5 MHz) is a commercial radio station in Palm Springs, California, broadcasting to the Coachella Valley. It airs a hot adult contemporary radio format branded as "Mix 100.5". It is owned by Alpha Media, through Alpha Media Licensee ...

Mix 100.5 (which is a sister station), KPST-FM Fuego FM 103.5, and

KJJZ KJJZ (95.9 FM, "Kool 95.9") is a radio station licensed to Indian Wells, California and broadcasting to the greater Coachella Valley and the Morongo Basin, including Palm Springs. Owned by Marker Broadcasting, it broadcasts an oldies radio ...

Hot 95.9. KKUU also competed against

KRCK-FM KVPW (97.7 MHz) is a radio station licensed to serve Mecca, California, broadcasting to the Coachella Valley area. The transmitter is in a mountain range north of Bermuda Dunes. It is an owned and operated affiliate VCY America, airing a Chri ...

until that station's flip in 2021.

Previous logo

External links

U-92.7 official website
* * {{coord, 33.871, N, 116.228, W, type:landmark_region:US_source:FCC, display=title KUU Rhythmic contemporary radio stations in the United States Radio stations established in 1985 Alpha Media radio stations 1985 establishments in California