KKRK (970 AM) is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

broadcasting a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

hits Hits or H.I.T.S. may refer to: Arts, entertainment, and media Music * '' H.I.T.S.'', 1991 album by New Kids on the Block * ''...Hits'' (Phil Collins album), 1998 * ''Hits'' (compilation series), 1984–2006; 2014, a British compilation album s ...

format. Licensed to

Rupert, Idaho Rupert is the county seat and largest city of Minidoka County, Idaho, United States. It is part of the Burley, Idaho, Burley Burley micropolitan area, Micropolitan Statistical Area. The population was 6,082 at the 2020 United States census, 2020 c ...

, United States, the station serves the Twin Falls area. The station is currently owned by Lee Family Broadcasting.

History

The station was assigned the

call letters In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a Identifier, unique identifier for a transmitter station. A call sign can be fo ...

KAYT on 1955-10-24. They changed to KBBK on 1985-01-01, and on 2000-02-24, the station changed its call sign to KFTA. The station began its

regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

format on November 1, 1999, as "La Fantástica 970", under the direction of Benjamin Reed, a.k.a. "El Chupacabras." Reed is Anglo by birth, but is fluent in Spanish. Reed has also been featured in Pulitzer Prize-winning author Hector Tobar's book, ''Translation Nation.'' On March 1, 2013, the station began broadcasting the Spanish adult hits format "Juan" from Westwood One. On August 4, 2014, KFTA changed their format to sports, branded as "The Zone", under new call letters, KZNO. The KZNO calls and "Zone" sports format were previously on 103.1 FM KEDJ, which switched to active rock as "The Edge". On April 13, 2015, the station changed its call sign to KXTA. Its Regional Mexican oldies format returned to the air on June 6, 2015, at 7 PM. The station was again programmed by Benjamin Reed, "El Chupacabras". On August 17, 2020, KXTA changed their format from regional Mexican to classic rock/hits, branded as "Balanced Rock 97.5/100.5".Balanced Rock Seeks To Steady Twin Falls
Radioinsight - August 17, 2020 The call letters changed to KKRK on August 28, 2020.

Previous use of the KXTA call sign

From 1997 to 2005, the KXTA call letters resided on 1150 kHz in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, which at that time carried a

sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

format, branded as “Xtra Sports.” That station is now known as KEIB and carries a

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...

format branded as "The Patriot AM 1150".

Previous logo

References

External links

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KRK Krk (; ; ; ; archaic German: ''Vegl'', ; ) is a Croatian island in the northern Adriatic Sea, located near Rijeka in the Bay of Kvarner and part of Primorje-Gorski Kotar county. Krk is tied with Cres as the largest Adriatic island, depending o ...

Radio stations established in 1955 Classic rock radio stations in the United States 1955 establishments in Idaho {{Idaho-radio-station-stub